LAHORE: The third instalment of rebranded ‘Soul Food Festival’ (SoulFest) came to an end on Sunday, with outstanding attendance.
Activemedia and Foodies R Us announced the third season of SOUL Festival (Previously CokeFest) kicking off in Lahore on December 27, up till December 29, 2019, at Lake City Lahore. The event brought Pakistan’s top eateries and best music together to create a one-of-a-kind experience for its attendees.
The rebranded SoulFest came after Coca Cola announced that it would no longer be the title sponsor of the event and marks 16 food festivals over 2 consecutive years.
This was the first instalment of “SOUL” Festival with a promise of being bigger, better and bolder by its organisers. The festival featured, not just food and music, but a lot more in terms of festivities, colours, entertainment and fun, promising a perfect day out for families.
SoulFest was sponsored by KASHMIR cooking oil and Pakistan State Oil (PSO) digicash, Cool n Cool as hygiene partners and Uber, SWVL, Candyland, Ariel, Carient, Kinetic as co-sponsors. easytickets (as ticketing partners) and TV One, News One, and FM91 as media partners.
Activemedia CEO Saad M. Khan said, “The first season of food fest in 2017 saw the biggest celebration of Pakistani culture with more than 250,000 people enjoying the festival with their loved ones. Season 2 created history and became an international award-winning event. We are extremely excited and looking forward to welcoming our guests and provide world-class entertainment through more food, more music and even more fun at this third season of food fest that has a new identity, SOUL Festival.”
