Intense hair care season is here to make your hair shiny and bouncy and save you from all the dryness in the air.
Yes, you no longer have to worry about running for salon appointments because Vatika got you sorted. Adding to that, their new campaign #OilFirst #VatikaFirst is a classic of ‘less is more’. It played right in its entirety by putting out a simple message and reiterating the brand message of oil first then shampoo. Let’s dig in a little more to find out what all they achieved with this smartly thought out marketing gig.
Here’s a little reminder in case you forgot!
A simple campaign idea that became larger than life with thousands of entries that came in for the competition. In addition, celebrities were taken on board to amplify the message that included Urwa Hocane, Kubra Khan, Rabab Hashim, Ramsha Khan, Hajra Yamin as well as beauty bloggers.
It’s extremely refreshing to see a hair oil brand seed their message in such a concentrated market with competition at an all-time high. A simple idea that reiterates the importance of oil first and then shampoo by asking people to post a picture of any shampoo ad and put the hashtags #OilFirst #VatikaFirst. This way Vatika had the advantage and was able to gauge top of mind, instilling the message of using Vatika first before they shampoo.
A smartly carried out a campaign where shampoo brand budgets were utilized to deliver this idea. This came out through the competition that seamlessly involved taking pictures of all shampoo brands along with Vatika’s hashtags. Through this hack, every shampoo advertisement gave brand recall and directed them to Vatika first oil first. A simple message generating talk-ability.
Vatika’s latest campaign focuses on how the oil needs to be applied and left for only 30 minutes and the fact it doesn’t cause any convenience where other commitments get affected by it. So, simply apply Vatika half an hour prior to a wash and you are good to go.
