There are very few people that can make writing about business interesting. Generally speaking, writing is not an easy task. People talk, and communicate, and use words every single day of their lives but the ability to tell a story in writing or to captivate an audience in words is a rare talent. So when it comes to writing about business, it is even more difficult – since the details surrounding businesses are generally boring.
Which is why when we initially picked up Kamal K Jabbar’s book titled ‘UAE Business Essentials: Practical legal protections for individuals, entrepreneurs and SMEs’, a deep breath was taken. You have to brace yourself when you are about to read a book like this. While the content is important, it is usually dense and technical which does not exactly make for leisure reading.