Turn around has begun, says Mitchell’s CEO Najam Sethi

The changes in management at Mitchell’s had caused quite a stir after the company’s CEO resigned following the largest losses that the company had seen in its history

Responding to the recent shakeup in management at Mitchell’s, the company’s recently appointed CEO Najam Sethi has claimed that the iconic fruit farm company has begun its road to recovery. 

“After the exit of Naila Bhatti as CEO in October, I relinquished my post as Chairman of the Board and was appointed CEO. Shahzad Ghaffar took over as chairman. Usman Qayyum will be executive advisor to the chairman/CEO. Turn around has begun,” Mr Sethi tweeted in response to Profit’s report from last week regarding the changes at Mitchell’s. 

The changes in management at Mitchell’s had caused quite a stir after the company’s CEO Naila Bhatti resigned following the largest losses that the company had seen in its history. 

However, Mr Sethi has claimed that the losses are set to be recovered and that he has taken over as CEO in place of Ms Bhatti, and that his resignation as chairman of the board was not based on performance. 

According to well placed sources at Mitchell’s, the immediate vacancy created by the resignation of the CEO compelled the board of Mitchell’s to appoint Mr. Najam Sethi as the new CEO. Mr. Sethi was previously the chairman of the company, responsible for overseeing the board committees of the company. As the new CEO, Mr. Sethi will directly head the management of the company and try it to bring back the company’s fortunes of yore. However, there were also reports present that Mr Sethi was a stop-gap solution until a permanent CEO could be appointed. 

According to Mr. Sethi, it was not the company’s recent loss which forced him to step down as chairman, instead, it was the resignation of the previous CEO after which the board decided to appoint him as the chief executive of the company. He clarified that since a public company cannot be without a CEO, he was given the charge of management and in his place give the charge of the chairman to Mr. Shahzad Ghaffar (who is out of the country and cannot be expected to be the CEO).

It should be noted that the Chairman of the board of a public company is not responsible for the day-to-day management of the company. Instead, the chairman is only expected to oversee the board committees. Now that Mr. Sethi is the new CEO, he is the driving seat of the company and the company’s performance will be a reflection of the new CEO’s management. 

It is also worth mentioning that Mr Sethi will be assisted in his duties by the earlier mentioned Usman Qayyum. Mr. Qayyum was most recently the managing director and Chief Executive of Rafhan Maize Products Company. He has over 27 years of experience in a diversified space of dairy, food, and beverage sectors. He also holds more than 17 years of experience in the FMCG sector of Pakistan, specializing in marketing, sales, distribution, general operations and senior management at the C-suite level. 

Mitchell’s is yet to make a formal announcement to the PSX about this appointment. 


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Muhammad Raafay Khan
Sector Analyst for Profit Magazine. Focus on corporates on the PSX. Can be reached at [email protected]


  1. I think its very difficult for Mitchell’s to back on track.
    I was going through annual report and observed Sethi sb had taken 50 million loan and 15 million in salary and other benefits. if company is in loss, be should cut his benefits too.
    Moreover these days when interest rates and inflation are at historical high it is very difficult to launch new products, Keeping in mind less buying power of customers.

  2. An iconic brand, associated with quality products, has not been managed well by the sponsors. Should have hired a professional from the food industry, preferably from Nestle, Unilever, Engro Foods, etc. who understands the value of Brand and how to revive the name of Mitchell’s. Family is still playing with the company and not willing to transfer decision making to an outsider.


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