Cresset Technologies in partnership with Sapphire launches 3D enabled AR fashion app

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LAHORE: Cresset Technologies in collaboration with Pakistan’s fashion outlet Sapphire has successfully launched the world’s first-ever 3D enabled Augmented Reality fashion app for eastern wear.

The 3D enabled augmented reality app took over 18 months to develop and Cresset worked in conjunction with Sapphire to introduce it to Pakistan’s fashion consumers.

The app, available on iOS and Android allows Sapphire’s full lawn collection of 130 outfits viewable in 3D and it features both augmented and virtual reality technology.

It enables a 360-degree view of Sapphire’s intricately worked design can be “placed” in your environment to examine even the finest details before a purchase.

Cresset was founded in 1998 by the Chairman Mr. Azhar Malik & CEO Mr. Asad Malik. Since its inception, the firm has expanded its offices in the United States, Singapore, Tanzania, U.A.E and Pakistan, boasting a current team of over 200. Along with Global Fortune 50 clients, the focus of the firm is to harvest long-term e-Commerce and technology partnerships with leading fashion brands and designers worldwide.