Chilli Milli ads and bubblegum sales – this week in Pakistan’s business and economics twitterverse

People were caught pulling their hair out of their head because of the incessant replaying of the ridiculous Chilli Milli advertisement featuring the ever-annoying Fahad Mustafa this week, but that was not all that was on people’s minds. Falling bubble gum sales taught us a scary lesson, we once again turned to a certain Prince for help, and the PSX’s new system crashed. Ariba Shahid brings you all this and more in this week’s social media roundup. 

Changing times 

For those that don’t know this, the reason grocery stores place bubble gum, chocolates, and other small items next to the cash register is so that while we’re waiting for our turn in line to pay for the things we are buying, we look around and pick up things that attract us. However, we’re so consumed by our phones now that there are massive dips in the sale of bubble gum. 

Similarly if you’re embarrassed by the contents of your shopping or over how you’ve only bought an item, chances are that you add a pack of gum to it as well. However now when you’ve got a phone to stare at to get over the long wait or avoid meeting eyes with the cashier, bubblegum sales are down around the world. Maybe this is why boom boom bubble gum had to call in the big guns by making Afridi their brand ambassador?

O Prince my Prince 

The rupee made quite the slide until earlier this week. Our saving grace was Arab money pumped into our reserves. This may not be the last time we needed to be “rescued,” especially since our last attempt to rescue ourselves with a $1.2 billion injection did not work at all.  Of course, as journalists it leaves just a slightly sour taste in our mouths when we see the Prime Minister profusely thanking MBS for the dollar injection. 

Do better PSX 

We’ve talked about this in detail but this tweet makes it here because we’re wondering how an investor felt when their trades were held. Especially those seeking immediate liquidity. This is not the way exchanges work, and the PSX really needs to step up its game if it is to be the kind of exchange it claims it wants to be. 

All gifts go to charity 

To all our fellow brokers and journalists: please don’t accept anything that can cloud your judgment. Your word is gold. No one should be able to buy that. This scribe, however, does not think twice before accepting mugs and notebooks. Those don’t really count. Money to make certain tweets, however, very much does count. It is a dishonest practice that is unfair to your readers and unfair to your own credibility. 

Expensive covid tests 

It’s been a while. Covid tests aren’t as rare as they were in the past. Why are they still so damn expensive and burn holes through pockets?

Enough said 

Without commenting on the nature of business, it’s pretty impressive if you manage sales with intense restrictions. 

Oversea Pakistanis at it again 

Wait. If I’m unpatriotic I should leave the country so the govt classifies me as more patriotic than locals? What vicious cycle is this? This is typical favourite child treatment on the government’s part, once again. 

Chilli Milli ads 

https://twitter.com/kbitterposts/status/1452316033738551300?t=U4oNWuHc6dw9gqNMCZ5VWg&s=19

Remember when a certain singer who is not worth naming asked everyone to send dancing videos so he could make a music video for the PSL because he couldn’t get over the fact that there were other singers out there that the PCB engaged to sing the anthem for the PSL? 

As silly and petty as that futile exercise was, it at least planted the seed for a new idea that has now blossomed in the creative minds of us here at Profit. I think we all need to join together for the collective good of the country and make an ad for Chilli Milli. We need to hurry up because I don’t think we want to see Fahad Mustafa between overs much longer, especially when one sees too much of him on a certain channel (still less compared to Wasim badami).

{Editor’s note: Any claims of creativity on the part of the staff of Profit are their personal opinions that do not necessarily reflect the views of the organization} 

More than performative wokeness 

APWA wasn’t performative. It was legit. We’re thankful for all the women at APWA that worked for financial inclusion. 

Ariba Shahid
Ariba Shahid
The author is a business journalist at Profit. She can be reached at [email protected] or at twitter.com/AribaShahid

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