Honda Atlas increases prices of its vehicle lineup

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Honda Atlas Cars (Pakistan) Limited on Friday increased the prices of its vehicle lineup. The new tariff will be effective from October 22, 2018.

In a circular issued to their dealers, HACPL said that the company is compelled to increase the prices of Honda cars due to “negative exchange rate”.

The current retail selling price (RSP) will be applicable on Oct and Nov delivery orders with full payments.

According to the handout, Oct and Nov delivery orders with partial payments will be delivered on Nov-Dec price. December delivery orders, whether full or partial payments, will be delivered on Nov-Dec price, while January 2019 and onward due delivery orders, whether full or partial payments, will be delivered on January 2019 onward price.

Honda City and Civic stock at dealerships can be converted on current RSP till October 20 with deposited payment and must be entered in SAP by the dealerships. For potential BR-V owners, BR-V stock at dealerships can be converted on current RSP till October 29 with deposited payment and must be entered in SAP by the dealerships till October 29, 2018.

It was expected that after Toyota Indus Motors, other automakers will follow suit and bump up the prices of their vehicles.

Industry analysts argue that Honda Pakistan was trying to curb the traditional slump in the sales that occur at year-end, every year.

An auto industry expert on the condition of anonymity said, “If you look at the car sales stats of previous years, you will notice that it is a common trend that people tend to stop buying vehicles at the end of the years. The premium on vehicles also drops in December. It feels like Honda, by showing that the cost of vehicles will be significantly higher next year, is trying to scare people into buying their vehicles before that actually happens.”

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