ISLAMABAD: Prime Minister Imran Khan on Thursday stressed the need for effective coordination among all departments at federal and provincial levels so that the country’s tourism potential could be capitalised.
Chairing a meeting regarding the promotion of tourism in the country, the PM recalled that international investors from different parts of the world had expressed keen interest to invest in the tourism sector of Pakistan.
He noted that Switzerland, Turkey and Malaysia were earning huge revenue from the tourism industry, adding that Pakistan has diverse and rich tourism potential in terms of mountain tourism, adventure tourism, desert tourism and religious tourism.
The tourism potential, he said, could be translated in revenue generation, employment opportunities and creation of economic activities, thereby contributing towards the socio-economic development of the country.
The meeting was attended by Punjab Chief Minister Usman Buzdar, Khyber Pakhtunkhwa Chief Minister Mehmood Khan, Special Assistant on Overseas Pakistanis & Human Resource Development Sayed Zulfiqar Abbas Bukhari and SAPM on Information Dr Firdous Ashiq Awan.
The prime minister said the government rest houses, which had been built on taxpayers’ money, should be a source of income instead of lying useless. “Pakistan is emerging as an attractive destination on the international tourism map owing to its beautiful natural landscape; we must strive to capitalize this potential through expediting the infrastructure development, provision of services and facilitation,” he added.