Tania Aidrus, Razzak Dawood discuss digitalisation initiative

ISLAMABAD: Tania Aidrus, head of the newly launched Digital Pakistan Initiative, held a meeting with Adviser to Prime Minister on Commerce Abdul Razzak Dawood on Friday to discuss matter pertaining to the digitalisation of Pakistan.

Aidrus informed the adviser about the activities she has undertaken, especially with the youth and women, for the promotion of entrepreneurship and facilitation of startups.

The adviser shared the action matrix of the country’s e-Commerce Policy and reemphasized its significance for enhancing youth employment through freelancing and services’ exports.

The commerce secretary on the occasion explained that the policy was a living document and that the ministry was holding regular stakeholder meetings for the implementation of this policy.

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“The private sector remains in the driving seat and regularly provides its input. The policy will also transform public sector governance as it envisages e-procurement within three years of the policy launch,” he added.

The adviser appreciated Aidrus’s engagement with youth through universities, as “e-Commerce Policy has very specific provisions for empowering youth and women entrepreneurs”.

He said the enthusiasm and positive momentum generated through the launch of Digital Pakistan needs to be maintained by adequately addressing the expectations of youth.

He also informed Aidrus about the training sessions being organised by the Small And Medium Enterprises Development Authority (SMEDA) and the Trade and Development Authority (TDAP) on e-commerce, supply chain management, digital marketing, entrepreneurship etc. so as to impart practical knowledge about running a successful business, especially in export-oriented sectors.

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