The official launch of Velo Pakistan, the white nicotine pouch brand, was held recently in the outskirts of Karachi.
The launch event was graced by the presence of the who’s who of the Pakistani entertainment industry.
The decor of the event included a thematically fitting blue carpet and a massive chair wall which also perfectly served as the photo wall. One could find a Glam Booth inside where one could get a 180-degree photo gif shot, while doing all the funky poses one could think of.
The act of the night was an aerial hoop dance performance by Filipino performer named Faith. Everyone from Nadia Hussain to Frieha Altaf to the face of Velo Pakistan Sheheryar Munawar watched in awe as Faith tangled, twirled and swirled her body in and around the hoop up in the air.
With the product’s signature cool and breezy colour theme lighting the mood (in perfect sync with the chilly winter night) and the ambience of the place as the DJ pumped out killer beats throughout the night, one would be pulled aside to an incredibly unique showcase: the brand name Velo carved in thick ice.