Spotify to launch its own Clubhouse competitor

New voice-based platforms, including invite-only social app Clubhouse, have seen rapid growth in recent months

NEW YORK: Spotify said on Tuesday it has purchased Betty Labs, the company behind sports-focused social audio app Locker Room, to accelerate its move into live audio.

New voice-based platforms, including invite-only social app Clubhouse, have seen rapid growth in recent months during the Covid-19 pandemic. Locker Room, launched in October 2020, became a popular spot for sports fans to chat and hold watch parties.

The music-streaming service said in the coming months it would “evolve and expand” Locker Room to offer sports, music, and cultural programming as well as live discussions with professional athletes, musicians, and other personalities.

“Creators and fans have been asking for live formats on Spotify, and we’re excited that soon, we’ll make them available to hundreds of millions of listeners and millions of creators on our platform,” said Gustav Söderström, Chief Research & Development Officer at Spotify.

Article continues after this advertisement

Spotify did not disclose the cost of the acquisition. Betty Labs was initially backed by Lightspeed Venture Partners and later by GV, Alphabet Inc’s venture capital arm, and Precursor Ventures. Last October, Betty Labs raised $9.3 million in seed funding led by GV.

“We are excited to join forces with Spotify and continue building the future of audio – we’ll invest more in our product, open the experience to Spotify’s audience, diversify our content offerings, and continue expanding the community we’ve built,” said Betty Labs founder and CEO Howard Akumiah.

Spotify has also been making a push into podcasting and has spent hundreds of millions of dollars to boost its podcast range and debuted a podcast advertising marketplace.

Screenshots shared by a Twitter user last week showed Spotify was surveying some users about how often they used Clubhouse. Twitter Inc is also testing a live audio app Spaces, which it plans to publicly launch by April, and Facebook Inc is reportedly dabbling with its own live audio offering.

- Advertisement -

1 COMMENT

  1. Hello Gustav Soderstrom Chief R&D., at Spotify, from Karachi, Pakistan. Say hello to millions of listeners worldwide, now Karachi included in your map. Wish the best. Karachi, Pakistan

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -

Must Read

Car sales surge by over 31pc in 9MFY21

With the exception of a few heavy vehicles, the overall auto sector enjoyed robust growth in the nine months of the current fiscal year...