How the two and three wheeler industry, not cars, became the hallmark of Pakistan’s automotive sector

In Pakistan, the tale of two related industries unfolds like a family drama. The elder brother, the beleaguered four-wheeler vehicle industry, receives attention and investment but struggles to keep his head above water in a tempestuous sea of financial troubles. In contrast, the younger brother, the flourishing two and three-wheeler vehicle industry, thrives in the shadows. The brothers’ contrasting fortunes reflect the starkly different paths of the industries they represent.

Despite grappling with formidable economic challenges and a parched desert of letters of credit, the two and three-wheeler industry perseveres. It has been shattering sales and export records for years on end, while the four-wheeler industry only made national headlines with its inaugural export in 2022. Unlike its elder sibling, which has suffered innumerable plant shutdowns amidst the current economic maelstrom, it continues to prosper.

The two and three-wheelers are the sole beacon of hope in Pakistan’s automotive industry. They exemplify Pakistan’s unwavering aspiration for localisation. This is the story of how the unheralded brother harnessed the power of localisation to become the lone bright spot in Pakistan’s automotive history while the other persists in blaming macroeconomic shortcomings.

 

Note: Access to the full article is limited to paid subscribers only. If you are already a paid subscriber, please Login here here. Otherwise, you can choose to purchase a subscription package below for as low as Rs 275/month:

Choose Your Subscription Plan

Article continues after this advertisement

Note: Access to the full article is limited to paid subscribers only. If you are already a paid subscriber, please Login here Otherwise, you can choose to purchase a subscription package below for as low as Rs 275/month:

Choose Your Subscription Plan