Hallmark Company Limited (PSX: HCL) has officially rebranded as “Supernet Technologies Limited” (abbreviated as “STL”), effective December 19, 2024, according to a formal announcement submitted to the Pakistan Stock Exchange (PSX).
This significant transition follows the company’s resolution, dated November 19, 2024, to adopt the new name as part of its broader strategic repositioning. The decision marks an effort to better align the company’s identity with its core business operations and growth aspirations within the rapidly evolving technology sector.
Supernet Technologies Limited, formerly Hallmark Company Limited, operates as a Pakistan-based information technology (IT) firm specialising in IT-enabled export services. By providing cutting-edge technology solutions, the company plays a critical role in driving innovation and contributing to the development of Pakistan’s digital economy.
The rebranding reflects the company’s intent to strengthen its brand presence and expand its footprint in global markets. Industry observers note that this change could signify a renewed focus on emerging opportunities in IT exports, particularly given the increasing demand for digital services worldwide.
The transformation is expected to resonate positively with stakeholders and underscores STL’s commitment to leveraging technology to deliver advanced solutions while maintaining its competitive edge in the IT sector.
