Pakistan’s telecom industry finds itself at a crossroads with mobile penetration approaching saturation and average revenue per user (ARPU) stagnating. Such traditional growth levers are running out of steam, while operational costs continue to rise. This has led to the margins of telcos being squeezed, with profitability becoming endangered. In this taxing environment, streamlining operations and reducing inefficiencies is no longer optional, but essential for survival.
Global telecom trends underscore a growing reliance on simplifying offerings, digitizing customer journeys, and adopting technologies like AI to boost productivity. These strategies could serve as a framework for Pakistani telcos to become more prolific and agile in unlocking additional value. They need to meaningfully bend their cost curve instead of just chasing elusive top-line growth, a shift that will not only protect their bottom lines but also ensure long-term relevance in a rapidly evolving digital economy.
Profit brings you a deep dive into the evolving landscape of the telcos in Pakistan, exploring the diverse range of relevant global schemes that could assist the local operators in minimizing costs and enhancing operational efficiency. The content in this publication is expensive to produce. But unlike other journalistic outfits, business publications have to cover the very organizations that directly give them advertisements. Hence, this large source of revenue, which is the lifeblood of other media houses, is severely compromised on account of Profit’s no-compromise policy when it comes to our reporting. No wonder, Profit has lost multiple ad deals, worth tens of millions of rupees, due to stories that held big businesses to account. Hence, for our work to continue unfettered, it must be supported by discerning readers who know the value of quality business journalism, not just for the economy but for the society as a whole.To read the full article, subscribe and support independent business journalism in Pakistan
