FeaturedWith third-party cookie erosion around the corner, a second-party data marketplace takes shape
The true benefit of a second-party data marketplace may be in its implicit impact on predicting the behavior of target audiences
May 30, 2021
Babar Khan Javed
Babar Khan Javed is a staff reporter covering advertising and marketing beat. He can be reached on [email protected] with details about media, creative, and digital briefs, future projects, management changes, client wins or losses, and everything in between.
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Featured
FeaturedAll that stands between PEMRA and direct to home services
A decade-long crackdown by the FIA against illegal Indian devices has done nothing to sway the ease of doing business and bringing in the biggest investment in Pakistan’s electronic media history
May 23, 2021
FeaturedIs Pakistan ready to unlock its export potential with Amazon?
If manufacturers in Pakistan invest in brand development to compete on value instead of price, they have a shot to grow export revenues with the leading online marketplace, according to a Wapistani alumni of the $1.7 trillion company
May 16, 2021
FeaturedMedialogic and PEMRA go head to head in LHC over forensic audit
The mystery behind Pakistan’s abysmal ranking in the ease of doing business index continues
May 9, 2021
FeaturedThe advertising industry scrambles in wake of Amazon announcement
Within hours of the rumors, feasibility studies with regional support concluded that agencies need to start securing reseller relationships for the Amazon advertising unit and either build or resell the B2B technology that the market will eventually need
May 9, 2021
FeaturedWhich public affairs strategy should tech unicorns use in Pakistan?
Instead of banning apps due to objectionable content, maybe collaborate?
May 2, 2021
FeaturedHow does GroupM plan to solve its talent retention challenges?
A culture that values acquisition over retention, across all industries, eventually translates to weak initiatives towards its human capital as well
Apr 25, 2021
OpinionAn open letter to the chief blocking officer at the PTA
Who knew that in the age of technology, solutions exist that negate the need to blanket ban apps just so a few sociopaths can’t coordinate their desire to channel the devil while he’s locked up? Public affairs teams need to step up their game or hire a local expert to represent them
Apr 18, 2021
FeaturedDaraz and GroupM are about to disrupt the $25 million influencer space
Separate investments from the nations’ largest online marketplace and the nations’ largest media investment firm are expected to unleash a butterfly effect that shifts the way the advertising industry approaches the tactic of influencer marketing
Apr 18, 2021
HeadlinesiTecknologi Ltd defrauds Baluchistan govt of $2mn
Apr 16, 2021
FeaturedThree factors weakening the omnichannel business case in Pakistan
Breaking news! Dinosaurs in charge of the largest fashion retailers took no action to innovate despite research proving the monetary effectiveness of omnichannel integrations.
Apr 12, 2021
FeaturedWhy are advertising agencies terrible at talent retention?
A culture that values acquisition over retention, across all industries, eventually translates to weak initiatives towards its human capital as well. Profit explores the deeper issues with advertising agencies as they struggle to prove or demonstrate stability to clients
Apr 4, 2021