With our lives practically revolving around our smartphones and more specifically, with the apps in our smartphones, it comes as no surprise that the amount of time we spend on any specific app, tells a lot about us and our lives.
The amount we spend on a specific app also presents terrific economic opportunities to the businesses who own these apps. By using a specific app, we agree to its terms and conditions which usually includes giving out our basic demographic information. These businesses then use this data to target us with products and services that they (through advanced algorithms) know that we would be interested in.
Ever wondered why when you search for something on Google, the next day you start seeing advertisements of the same or a similar product on other apps as well? That is what our information means to these businesses and tech giants such as Facebook and Google.
*These are the apps we spend most of our time on:
- Messenger
- Pandora
- Youtube
- Google Maps
- Spotify
According to the World Economic Forum, Facebook and Google-owned apps account for 54 per cent of all screen time recorded, while WhatsApp accounted for 82.21 billion hours spent on-screen in the months of June, July, and August this year.
*Estimated by Apptopia.
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