Apple’s China iPhone shipments fall 35pc in November


Apple Inc’s iPhone shipments in China fell more than 35pc in November, marking their second straight double-digit decline as sales of the cheaper iPhone 11 remained sluggish, brokerage Credit Suisse said on Thursday.

Shares of the company fell more than 1pc to 267.67 in early trading.

Total iPhone shipments in China in the September-November period dropped 7.4pc from a year earlier, Credit Suisse analyst Matthew Cabral said, citing data from China’s Ministry of Industry and Information Technology.

The latest iPhone 11 range hit stores in China in September, with short queues of die-hard fans contrasting with the hundreds who camped out ahead of some previous launches.

Cabral also wrote that Apple would have a tough time pushing through tariff-related price increases to US consumer if the 15pc tariffs on billions in Chinese-made consumer goods come into effect on Dec 15.

Apple has asked the Trump administration to waive levies on China-made Apple Watches, iPhone components and other consumer products. President Donald Trump said last month he was considering the request.

Apple’s market share in China slipped to 5pc from 7pc in the third quarter, while Huawei Technologies Co Ltd captured a record 42pc of China’s smartphone market in the same period, according to a report by market research firm Canalys released in October.

In its latest fourth quarter, Apple reported a 2.4pc drop in greater China sales.


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