Lahore-based B2B eCommerce marketplace Tajir raises $17mn in Series-A round 

LAHORE: Tajir, a Lahore-based B2B marketplace digitising neighborhood convenience stores has raised $17 million in a Series A round led by American Venture Capital firm Kleiner Perkins.

Other investors in the round include Y Combinator Continuity Fund, AAVCF, Fatima Gobi Ventures, Flexport, Golden Gate Ventures, Liberty City Ventures, VentureSouq, and angel investors including Under 30 honoree and CEO of Figma Dylan Field, and Flexport CEO Ryan Petersen.

Tajir, co-founded by brothers Babar and Ismail Khan in 2018, is backed by Y-Combinator – an American seed money startup accelerator, considered to be the most prestigious in the world. Tajir earlier raised $1.8 million in a seed round in June last year.

Tajir is focusing on fixing the problem of informal and fragmented retail in Pakistan. According to the company’s website, 91 per cent of retail in the country flows through small, family-owned convenience stores.

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Owing to the problem of fragmentation, these stores struggle to buy inventory and spend hours every week dealing with dozens of different suppliers, besides dealing with late, incorrect, and uncertain deliveries. As a result, stores overpay for inventory, fail to get stock when they need it and suffer lower incomes, while suppliers miss out on sales from eager customers.

Through Tajir’s application, storeowners can order inventory whenever they want, receive on-demand delivery, enjoy transparent, competitive prices, and choose from the largest selection of products available.

Speaking to Profit, Tajir CEO Babar Khan said that since their last raise, the startup has managed to increase its revenue ten times. “We offer over 1,000 products for stores, adding at the rate of about 100 products a month,” says Babar.

Tajir currently operates in Lahore only and following the Series-A round, the startup plans to launch in Karachi.

“We have raised this round of capital to advance our mission further which is fundamentally to help stores source inventory. We want to continue to provide more and more services to stores and we will do so by continuously expanding selection and providing reliable and consistent delivery to stores,” adds Babar.

Mamoon Hamid, partner at Kleiner Perkins, who led the round says that given Pakistan’s prevalent bodega model, what Tajir was doing was very compelling.

“Their software and mission to improve that supply chain and availability of products and pricing and digitizing that process made a ton of sense,” Hamid says. “I thought that would be the first foray for a company to make an attempt at doing a lot more to be a consumer company, not just a wholesale company.”



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Taimoor Hassan
The author is a staff member and can be reached at [email protected]


  1. Interesting development and a very ambitious B2B project (Tajir) which is the need of the hour.
    In major foreign advanced countries, the supply chain management for retail stores is largely digitized and automated.
    Most of the retail stores manage their inventories through the company’s given apps and as soon as the inventory reaches the minimum threshold, the replenishments can be ordered with just a few clicks.
    It is definitely hoped that ‘Tajir’ App will even make it better, and will help to digitize the SMEs retail sector soon.


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