LAHORE: Managing Director Pak Suzuki Motor Company (PSMC) Masafumi Harano San speaking at the Pakistan Auto Show here on Friday announced multiple sample offerings from PSMC across the SUV, MPV, compact and hatchback categories.
“In terms of our customers, our focus is on moving them towards a premium offering and upgrading their lifestyle through our products.” said Masafumi Harano.
He highlighted the importance of ‘consumer-as-boss’ operating philosophy at Suzuki going forward and that he believed this philosophy would be shared by other players in the industry.
The prospective cars are as follows:
- Suzuki Hustler (660 cc Mild Hybrid)
- Suzuki WangonR Stingray (660cc Mild Hybrid)
- Suzuki Xbee (1000 cc turbo Mild Hybrid)
- Suzuki WagonR (660cc Mild Hybrid)
- Suzuki Every (660 cc)
- Suzuki Ertiga (1500cc) 7-seater
- XL7 – (1500 cc) 7-seater
Executive Officer (Marketing and Sales) PSMC Aamir Shaffi also echoed Masafumi Harano’s sentiments by highlighting the success of the Suzuki Swift which he termed a runaway success story.
“After successfully entering into the premium hatchback category, it’s time for us to change the automobile landscape by stepping up into different categories by introducing revolutionary cars” said Shaffi.
PSMC has recorded phenomenal success in FY22. Whether these potential models will allow PSMC to weather the storm coming in the automotive industry next year remains to be seen. However, Suzuki has clearly made a statement on both, strengthening its core portfolio and playing on the front foot to tackle competitors with this prospective lineup.
At the end of the event Pak Suzuki emerged as the winner at the PAPS Autoshow 2022
The PAPS Autoshow 2022 concluded with yet another epic automobile exhibition. The 3-day event became the center of attention for displaying as we saw some terrific cars of across all categories, models and sizes. It was a truly splendid event, which provided many car lovers an opportunity to socialize with their favorite automobile brands.
Different automotive manufacturers were exhibiting at this auto show to make an impression and get attention with their unique designs and new models.
There were vehicle displays from almost all the major players in the industry. However, Suzuki’s bay was fueling a lot of excitement and buzz at the event with its totally unexpected show of its most modern vehicles from its global line-up.
There were new SUV’s, MUVs, as well as hatchbacks every day of the event. The XL 7 and Suzuki Ertiga on display had a lot of attendees thinking that perhaps Suzuki is going to introduce an SUV soon, and natural this was the cause of a lot of excitement. As no other SUV manufacturer has the strong presence countrywide as Suzuki does. This means consumers in cities other than Karachi Lahore, and Islamabad too will be able to upgrade to SUVs if Suzuki goes on to introduce them.
The three days of the car show were thrilling. The crowd was shown a variety of Suzuki vehicles. Crossovers Hustlers and XBee drew a lot of attention due to their superior features and Quirky exterior designs and sturdy build quality. Hustler has already garnered quite a fan following in Pakistan as many imported versions can be seen on the Pakistani roads. So the excitement at the chance of local production of the same is understandable. All in all, Suzuki dominated with its constantly changing display over the course of the three day mega event.