Discourse. Ideally it is a word no one outside of college classrooms and leftist whatsapp groups should have to hear. Yet the debate that was generated around the opening of the first Time Hortons branch in Pakistan thrust the country’s social media warriors into a hotly contested battle for the soul of the city of Lahore.
Yet the debate was not about a large international chain opening and investing in Pakistan at a time of great economic uncertainty. Nor was it really about the wealth inequality that plagues this country’s economy. And despite what anyone might say, at the end of the day there was a simple question out there being posed: was it embarrassing for Lahoris to line-up in long, winding, queues to get their hands on a Tim Hortons coffee? The content in this publication is expensive to produce. But unlike other journalistic outfits, business publications have to cover the very organizations that directly give them advertisements. Hence, this large source of revenue, which is the lifeblood of other media houses, is severely compromised on account of Profit’s no-compromise policy when it comes to our reporting. No wonder, Profit has lost multiple ad deals, worth tens of millions of rupees, due to stories that held big businesses to account. Hence, for our work to continue unfettered, it must be supported by discerning readers who know the value of quality business journalism, not just for the economy but for the society as a whole.To read the full article, subscribe and support independent business journalism in Pakistan
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