In the cutthroat world of Pakistani snacks, few brands inspire the kind of devotion reserved for Cocomo. Its catchy jingle – “Cocomo, mujhe bhi do” – is seared into the collective consciousness of a generation raised on those bite-sized chocolate-filled biscuits. But even cultural touchstones must evolve or risk fading into nostalgic obscurity.
For Bisconni, the makers of Cocomo, that evolution came from an unexpected source: their own consumers.
Consumer-driven innovation is how Pakistan’s favourite biscuit found itself making the improbable leap from a quick snack to a breakfast cereal. But in a market dominated by multinational heavyweights and the local giant Fauji Foods, can Cocomo swim in the milk bowl without sinking? The content in this publication is expensive to produce. But unlike other journalistic outfits, business publications have to cover the very organizations that directly give them advertisements. Hence, this large source of revenue, which is the lifeblood of other media houses, is severely compromised on account of Profit’s no-compromise policy when it comes to our reporting. No wonder, Profit has lost multiple ad deals, worth tens of millions of rupees, due to stories that held big businesses to account. Hence, for our work to continue unfettered, it must be supported by discerning readers who know the value of quality business journalism, not just for the economy but for the society as a whole.To read the full article, subscribe and support independent business journalism in Pakistan
