Zarea Limited has announced a partnership with Azeems Group for the exclusive distribution of fertilizers across Pakistan, positioning the company as a leader in the agri-inputs sector, according to a filing at the Pakistan Stock Exchange (PSX) on Tuesday.Â
Under the agreement, Zarea has secured the sole digital distribution rights for Azeems’ full product portfolio, which includes exclusive rights for the Khyber Pakhtunkhwa (KPK) region.
The agreement strengthens Zarea’s entry into the high-margin fertilizer segment, enabling it to distribute products backed by Nutrien AgSolutions and Anglo American Crop Nutrients. Zarea plans to leverage its platform and supply chain infrastructure to roll out these products, utilizing a data-driven sales model.
The deal includes premium products such as the Mukammal Evolution series, which enhances phosphate efficiency and nitrogen retention, and Polyhalite and Polyhalite Blends that benefit long-duration crops. Additionally, Zarea will distribute specialized foliar solutions and microbial inoculants that support mid-crop nutrition.
Zarea’s agreement with Azeems will bring internationally recognized products to the Pakistani market, backed by extensive research and regulatory compliance. As part of the agreement, Zarea will also focus on expanding its reach in KPK, a key agricultural region.
