KARACHI: Nokia, with its new line of smartphones, will not be killing any sales for competing brands, according to its subsidiary’s Head of Marketing Ammar Ahmed.
“There’s a huge market. Nobody kills another’s market. Nokia will also not be killing anyone’s sales either with its new line of smartphones,” Ammar Ahmed, Head of marketing HMD Global told Pakistan Today at the sidelines of launching ceremony of Nokia smartphone series from low-end Nokia 2 to high-end Nokia 8, here at a local hotel.
Ammar was of the view that businesses in countries like Pakistan, which have huge population, cannot go down unless some elements intentionally do it.
“Unless someone hits at you from outside, nothing can happen to your economy. There’s immense quantity of consumers. Businesses will always flourish,” he explained. He also said that controlling population for stabilizing economy was a gimmick.
“Canada is attracting immigrants. They even pay to have kids, $400 per kid. What for? Because they want economy to flourish and businesses to prosper and country to go on growing,” he said.
Meanwhile, while explaining the market of high-end smartphones, he said that smartphones with a price tag of above $500 (rupees fifty-five thousand), have monthly sales in Pakistan of approximately 25000 units.
He also claimed that Nokia is still the biggest cell phone brand in Pakistan on the basis of number of handsets sold.
“Pakistan is not only restricted to few large metropolis like Karachi, Lahore or Islamabad. There are a lot of people living in small towns and there’s a huge rural population. A huge portion of our population was still using feature phones,” he said.
Nokia 8’s main feature is the use of its dual cameras, simultaneously. The person making a video or taking a snap is also seen in the half of the picture along with the subject. It has been launched with the tag-line ‘Be less Selfie, be more Bothie’. ‘Bothie’ is the picture of both – the person taking the picture and the person, place or object, of which the picture has been taken.
