Why is Gameloft coming to Pakistan?

Are advertisers and agencies in Pakistan ready to direct digital advertising budgets towards mobile gaming ad inventory?

Everything standing between the PCB and a women’s PSL

With the deck already stacked against them, advertisers and marketers cannot seem to look beyond a lack of players - something that would be fixed by such a tournament

IMAGE continues to impress

It is particularly impressive for a company that just in 2013 made a massive loss

Sons, bribes, perks, and jobs – the murky world of corporate lobbying in Pakistan

Profit tells the story of how corporate lobbying has been done in Pakistan, and how this has led one man to formally capitalise on it

Let there be IPOs

The PSX wants more IPOs but has the worst idea to incentivize them

The strange case of dost steel

Questions were raised when Dost Steel rallied on the PSC despite consistent losses

Twitter isn’t real and exporting economists – this week in Pakistan’s business and economics twitterverse

There was a bit of a scuffle on Twitter this week when in a major boomer moment, an executive tweeted about job...

More taxes, less taxes – this week in Pakistan’s business and economics Twitterverse

This week we are troubled with rising petrol prices that have pretty much taken over the entire social media discourse on the...

The fall of a Chinese real estate giant could have far reaching consequences

This will lead to a fall in economic activities, which only hurts demand for scrap metal and copper

A guide to retirement benefits and how they work in Pakistan

There has never been a time when it was more important for employers and employees to know all their options

The rishta aunty business playbook

It isn’t quite a formal business sector yet, but in the near future it might be

Summit Bank’s annual results – three years later

The notifications tell us nothing new about the bank, so why all the secrecy?

ARY vs. Daraz; Which 2021 ICC T20 World Cup sponsorship deal is superior?

Having paid GroupM Pakistan roughly $1.5 million for the digital streaming rights of the 2021 ICC Men's T20 World Cup, Alibaba-owned Daraz stands to earn $2 million from sponsorships alone and has floated a relatively superior proposal

What makes NAB interested in SadaPay?

A story of ego, malice, and two companies so bent on fighting the other, they do not care what it costs them

US-based NRD Capital set to open office in Pakistan eying investments in startups

Despite all of the recent attention, Pakistan has not had venture capital firms setting up offices in the country