With the rapid growth in digital universe and digital media buying continuously finding its way towards automation in Pakistan, OMD Pakistan, part of Omnicom Media Group, along with Google became the first agency to launch a Programmatic Campaign locally, using DoubleClick Bid Manager, a next-generation demand-side-platform (DSP) which enables advertisers to programmatically purchase ad inventory through multiple ad exchanges using audience targeting.
This achievement is the first of its kind in Pakistan’s digital media industry with OMD Pakistan being the first and only agency to have a DoubleClick Bid Manager local seat in Pakistan. The Programmatic Campaign was run using preferred deals in Private Marketplace (PMP) on DoubleClick Bid Manager with local publishers.
OMD Pakistan’s CEO, Dara Bashir Khan, observed, “Programmatic buying is the automated space-age technology for digital media sales. With the launch of this campaign we have made real-time and at scale automated bidding for our clients possible in just milliseconds!”