KARACHI
Sindh Governor Muhammad Zubair expressed his hopes that manufacturers and service providers will keep their momentum to provide best goods and services in order to raise the high standard of living for Pakistani consumers.
Speaking as a chief guest at the 12th Consumers Choice Awards, held at Governor House on Thursday, he said the awareness level among the consumers is gradually increasing and is now related to the quality of products and services, which is a healthy sign for the competition among the public manufacturers and service providers.
He added that consumers are well aware of their right to free choice at all levels, however, a platform for recognising the efforts of companies and brands will further create a constructive competition among the products and services.
Zubair mentioned that the present government also established Sindh Food Authority as part of Consumers Act whereas the Consumers Right Council has been working at Governor House to address the issues of the public.
He also appreciated the efforts of setting up consumers’ court in Sindh by Consumers Association of Pakistan (CAP) and hoped that matters related to consumers’ rights will gradually end up ill practices of business in the local market.
The award ceremony was graced by various dignitaries and corporate leaders as the guest of honours including Malaysia’s Consul General Muhammad Ismail, Indus Motor Company CEO Ali Asghar Jamali, PSQCA DG Khalid Siddiqui, Naheed Super Market CEO Abrar Uddin, Shaheen Air COO Zohaib Hassan, and others.
The awards were distributed in 14 specialised categories including CEO of the Year, Consumers Demand and Consumers Choice. Different companies, businessmen, influential figures, and socialites were conferred with special recognitions and awards for their services they rendered for the development of society.
CAP Chairman Khukab Iqbal said the presence of unhygienic food in the market is also adding to the enmity of the country because it threatens lives of the public, directly.
He added that authorities should be set up in Pakistan for the issuance of certificates to hygienic food items at all level but there is no such body operating in Pakistan, unfortunately, which ensures quality and standardisation in edible items.
He was of the view that the densely populated country needs authorities as similar to those working in different countries.
The event of CAP is not only giving recognition to corporations having maintained standards of quality of products and services, but it is also paving the way towards a raising awareness among the public to identify their best choice of consumable products, he added.
He demanded of the provincial government to set up Sindh Food Authority on the basis of Punjab Food Authority, besides the consumers’ court which could better provide justice to the people in future.
