Google to ban targeting housing ads based on gender, age

OAKLAND: Alphabet Inc’s Google said on Thursday it would stop allowing housing, employment and credit ads to be targeted to users based on their postal code, gender, age, parental status or marital status.

The new policy, which will go into effect by the end of the year, aims to protect users from unlawful discrimination, Google said in a blog post. The company had previously barred advertisers from choosing whom to show ads to based on users’ race, religion, ethnicity, or sexual orientation.

Must Read

Pakistan Banks Association strongly refutes misleading claims on remittance subsidies

Banks do not profit from these incentives, instead they bear enormous costs to remain competitive, offering higher rebates and FX premiums to Money Transfer Operators and remitters abroad, says PBA