Will an AI revolution kill Pakistan’s BPO industry?

While the government insists our BPO sector is bursting with potential — is it prepared for the AI storm awaiting it?

Over the last decade or two, Pakistan’s business process outsourcing (BPO) industry has emerged as a significant sector in the country’s economy. Of the different offshore information technology (IT) services large companies seek, Pakistan has become a prominent destination for BPO services, due to the cheap labour it promises. The BPO sector has seen substantial growth, driven by a combination of cost advantages, a young and educated workforce, and the increasing global demand for outsourcing services. 

According to recent estimates by Statista, revenue in Pakistan’s IT services market is projected to reach US$2.46 billion in 2024, with BPO dominating the market, accounting for a projected market volume of US$0.85 billion. The overall revenue is expected to grow at a compound annual growth rate (CAGR) of 7.31% from 2024 to 2029, resulting in a market volume of US$3.50 billion by 2029​. This growth trajectory positions Pakistan as a promising player in the global BPO landscape. 

As the local economy continues to stand on shaky grounds and our ever flailing local currency anticipates further devaluation, many, including the IT ministry of Pakistan, believe that the BPO sector will be the saving grace of Pakistan and its economy. 

Sounds too good to be true? Well, despite the transformative potential of the sector, it might actually be too good to be true if we fail to get our act straight. Hot on the sector’s heels is an AI revolution, which poses a serious threat of not only disrupting the BPO landscape globally and in Pakistan but also creating mass unemployment. 

Is artificial intelligence (AI) a real and pressing threat and what can be done to safeguard Pakistan’s IT sector from going under? Profit explore.

 

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Nisma Riaz
Nisma Riaz
Nisma Riaz is a business journalist at Profit. She covers tech, retail and marketing and can be reached at [email protected] or https://twitter.com/nisma_riaz

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