ISLAMABAD: BYD, a leading New Energy Vehicle (NEV) manufacturer from China, will join forces with Mega Motor Company (Private) Limited, a subsidiary of Hub Power Company Limited (HUBCO), to host a grand brand launch on August 17th in Pakistan. This launch will officially showcase BYD’s passenger cars to the Pakistani market.
As per details, billboards hinting at the formal launch of BYD have been sighted across major metropolitan cities in the country. Since the strategic partnership was announced in March, this collaboration aims to introduce fully electric and plug-in hybrid electric vehicles, marking the entry of the world’s new energy vehicle sales champion in 2022 and 2023, into the Pakistani market. This venture is expected to redefine Pakistan’s automotive landscape, providing cutting-edge NEV solutions to a market eager for sustainable and energy-efficient transportation options.
BYD is reportedly famous for its pioneering work in new energy electric vehicle production, having surpassed global competitors in 2022 and 2023 to become the leading seller of new energy vehicles. Since achieving the roll-off of its 1 millionth new energy vehicle in May 2021, BYD has reached the milestone of 8 million vehicles in just over three years, becoming the world’s first automobile brand. The upcoming brand launch in Pakistan on August 17th will showcase a range of BYD’s latest models.
Aly Khan, Chief Executive Officer of Mega Motor Co., commented, “The partnership with BYD reflects Mega Motor Co.’s vision to support the national economy and contribute to reversing the impacts of climate change that affect Pakistan every year. We are also delighted to play our part in fulfilling the government’s vision of increasing the number of new energy vehicles on the roads and reducing the use of fossil fuels. This collaboration represents a significant milestone for Pakistan’s automotive industry and our collective efforts towards a sustainable future.”
This partnership may not only bring BYD’s innovative new energy vehicles to Pakistan but also includes plans to establish a comprehensive charging infrastructure, which is a critical component for the widespread adoption of NEVs. This initiative aligns with Pakistan’s goals to reduce its carbon footprint and enhance energy efficiency in its transportation sector.
