Abdul Rehman Najam appears to be exceedingly normal. He is 33 years old, a clean dresser, and affable. He does not have a natural presence on camera, but he has learned how to look directly at the lens and speak in a slow and deliberate manner. His tenor is always steady.
He is what you would call a “finance bro” — which means he is young, educated, smart, works in the world of finance and loves to talk about it. The term finance bro is a loaded one. It comes with cultural implications. Most people see them as loud, obnoxious, and confusing. The use of jargon, aggressive attitude, and cockiness is often associated with these young men. Their club exists because they know the secrets of the world. They know how money works and other lesser mortals working in unworldly professions such as marketing, medicine, education, HR (what to speak of the scoundrels of the press) simply have not achieved their level of enlightenment.
The exclusivity keeps the illusion. That is the magic trick. But as Abdul Rehman Najam knows, it isn’t particularly difficult to get an understanding of how the markets work. The content in this publication is expensive to produce. But unlike other journalistic outfits, business publications have to cover the very organizations that directly give them advertisements. Hence, this large source of revenue, which is the lifeblood of other media houses, is severely compromised on account of Profit’s no-compromise policy when it comes to our reporting. No wonder, Profit has lost multiple ad deals, worth tens of millions of rupees, due to stories that held big businesses to account. Hence, for our work to continue unfettered, it must be supported by discerning readers who know the value of quality business journalism, not just for the economy but for the society as a whole.To read the full article, subscribe and support independent business journalism in Pakistan
