Picture this, dear reader: a company bursts onto the scene with a novel product or service, captivating consumers and cementing their offering as the industry benchmark. This phenomenon is known as a first-mover advantage. The potential rewards are colossal, yet the stakes are equally high. Companies must execute flawlessly from the outset, with little margin for error. The nexus between first impressions and first-mover advantage is paramount.
Take the KIA Sportage, for instance. It was love at first sight. Few vehicles have forged their own automotive niche and upended established players quite like the Sportage. Were Pakistan to document its iconic vehicles, the Sportage would rank alongside the Mehran and Corolla in terms of cultural significance.
But with first-mover advantage comes the peril of second-mover advantage. One might assume that the Sportage was merely the hors d’oeuvres in terms of all that came after it, because so many did come. It was taken for granted in that regard, which is why the question was raised if its crown was up for grabs. And, Profit did pose the question last year: was its crown in jeopardy? While we remain no closer to resolving that conundrum, we do have an inkling of how the Sportage might counter those vying to usurp it.
By the time this article goes to press, the Sportage Black will have been unveiled. It may not be the latest global edition of the Sportage, but that is of little consequence. The Sportage is poised to accomplish something far grander – it is about to demonstrate to the crossover market why taking initial risks can pay dividends. And it comes armed with the battering ram of Pakistan’s most severe economic and supply chain crisis in recent memory. The content in this publication is expensive to produce. But unlike other journalistic outfits, business publications have to cover the very organizations that directly give them advertisements. Hence, this large source of revenue, which is the lifeblood of other media houses, is severely compromised on account of Profit’s no-compromise policy when it comes to our reporting. No wonder, Profit has lost multiple ad deals, worth tens of millions of rupees, due to stories that held big businesses to account. Hence, for our work to continue unfettered, it must be supported by discerning readers who know the value of quality business journalism, not just for the economy but for the society as a whole.To read the full article, subscribe and support independent business journalism in Pakistan
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