Dettol, world’s number 1 antibacterial brand, has launched a catchy ‘Safai Anthem’ which spreads the much-needed awareness about basic hygiene and cleanliness in the country.
Released as part of Dettol’s ‘Hoga Saaf Pakistan’ campaign, the anthem provides a visual depiction of how we could take progressive measures to develop a cleaner and healthier nation. The video features Fahad Mustafa and Shaniera Akram as the ‘Safai Champions’, along with Waseem Badami and Iqrar ul Hasan as the official HogaSaaf Pakistan ‘Safai Champions’. The anthem is sung by AsimAzhar and Aima Baig who collaborated with Shuja Haider, the composer of the inspiring track.
Dettol has been at the forefront of providing cleanliness and hygiene awareness in Pakistan through its campaign. It has educated over 2 million school going children on personal hygiene and sanitation through its Dettol School Program. It has also educated more than 140,000 new mothers on hygiene and care for their newborns under Dettol Antenatal Program.
The brand has conducted several clean up drives across Pakistan to symbolize several clean streets for people to take ownership of themselves and their surroundings.
