Customers report increasing incidents with fraudulent sellers on’s communication manager says such incidents should not have happened and company will resolve customer complaints immediately


LAHORE: Incidents of customers becoming victims of frauds done by sellers on have increased amid the lack of regulation pertaining to e-commerce in Pakistan.

In one incident, Dr Adnan Nabeel, a customer of, looking to take advantage of ‘Azadi Sale’ on the e-commerce portal ordered an internal hard drive for his laptop on August 4. However, in place of the hard drive, only a hard drive case was delivered to him.

The cost of the hard drive on was mentioned at Rs8,426. Nabeel’s order was to be delivered at his house on a Cash on Delivery (CoD) basis. “On August 7, I was at my office when I received a message from a courier service intimating that my order will be delivered shortly at my house,” he said.

When Nabeel got home, his order (order number 118918732114613) had already been received. However, he later found out that the seller had dispatched a hard drive case instead of a hard disk. The value of the hard drive case Nabeel claims would be about Rs500 as opposed to the Rs8,426 listed on’s website for the hard disk.

Nabeel claims that he visited the service/complaint center located in DHA Lahore to lodge a complaint regarding the incident. However, the representatives refused to lodge the complaint claiming that the order was not from

According to Nabeel, the order had been placed from’s mobile application and was wrapped in’s packaging which lends credit to his stance that the order was in fact the responsibility of the company.

However, after repeated arguments and insistence from Nabeel, the representatives at the outlet agreed to lodge his complaint and asked him to wait for the company’s reply regarding a refund on his order.

Nabeel further complained that does not list complete information of its sellers on its website or mobile application nor does it have a clear policy for cases of fraud.

According to Nabeel he could only find the name and an incomplete address of the seller on’s website. The name of the seller was stated as Waqas while his address only mentioned the word ‘Pak-Collection’.

A similar complaint was also lodged by another customer against the said seller. The customer whose order number was 119037542690545 had also ordered a hard drive for his laptop from the’s application.

“I realized from the weight of the delivered package that it did not have a hard disk so I took it to the Daraz’s customer service center in DHA Lahore. When the package was opened in front of their representative, only a hard drive case came out of it. The name of the seller who had to fulfill my order was also Waqas and his address was also stated as ‘Pak-Collection’,” he says.

The’s representatives have registered the customer’s complaint which is still in process.

Another individual, Muhammad Qasim, who visited the’s customer care center complained that he had come to return an order which he had never placed. “Now I am being made to wait,” he said while complaining regarding the customer unfriendly attitude of’s representatives at the center.

A seller registered on, while talking to Profit said that he had only provided his National Tax Number (NTN) number and a scanned picture of his cheque to in order to get registered.

“I was told that I will receive flyers and essentials in three to four days indicating that I am registered with as a seller. The quality of products that I sell is not physically checked by,” he said adding that such an easy sign up procedure opens avenues of fraud for sellers.

On the other-hand, Public Relations and Communication Manager Pireh Shafiq said that she is not sure if the above incidents point towards a problem at the sellers end or at the courier company’s end.

“We have a very long process to register sellers. First their bank details, NTN number and some formalities are completed and then they are registered. We refund where such an issue arises. Training courses are also offered to sellers through Daraz universities,” she said adding that has taken the seller against whom complaints were launched off of its website.

“Such an incident should not have happened at all and we will resolve our customer’s complaint immediately,” Pireh said.

Moreover, an official of the Federal Investigation Agency (FIA) while talking to Profit said that “People in Pakistan are turning to e-commerce and are buying online which increases chances of fraud. Consumers are shown a branded mobile phone online but an unbranded mobile phone is delivered to them. The problem in Pakistan is that there is nobody that keeps a check on such online businesses. Securities and Exchange Commission of Pakistan (SECP) regulates physical businesses but no institution has been set up for online entities.”

“We have a law and enforcement agency for such cases like FIA, but in order to allow online businesses there must be an institution that licenses all such companies. The government should have details regarding their business volume and the amount of tax that they are pay.”


  1. Daraz facilitates fraud. For each sale, the customer can write a review. Daraz prefills the 5 stars for each review!!! So even if the innocent customer who has been cheated, writes in comments that he had ordered a new Panasonic vacuum cleaner, he was sent a used Hitachi one with a broken rod, he forgets to change the 5 stars above the review that are pre filled by daraz to 1 star and the fake product shows a great rating with several 5 star reviews. This way more innocent buyers fall into the trap.

    Also returning the product is difficult especially during this pandemic. The product needs to be taken to the daraz office and complaint needs to be filled there. For small items, the fuel costs and time involved are not worth it! So people would rather leave a ‘5 star’ bad review to vent out their frustration.

    • Entirely agree with the writer. I have recently been the victim of a similar fraud, luckily the amount involved was not much. Draz being the largest and arguably the most popular online shopping site should be extra-vigilant to safeguard its brand name. Presently, it has reduced its role to a passive post office just connecting the sellers and buyers. It should not leave the regulatory and oversight funtion to the government as that would be the beggining of the end of online shopping in Pakistan.

    • Hi Mrs.Ehsan, this is Omair from Daraz and I feel sorry to hear that you found the return process difficult. We’re always working to make the process easier for our customers and recently we resume the return pickup service for Karachi, Lahore and Islamabad so the customer don’t need to go out and drop off his/her package. Please share your order details and I’ll take care of it for you.

      Regarding the five star review thing, we are continuously educating our customers through our youtube channel, live videos, Facebook posts as we believe reviews and ratings are super important for both customers and sellers. However, we truly welcome such suggestions and constructive feedback from our valued customers. We will definitely see what can be done about it.

  2. I may self ordered a treadmill from daraz and after a wait of almost 10 days received a faulty treadmill ,when I reached Daraz help center , they told me to fill an online return form, which was not available at all. Its being a month since I placed the order, its still in process for return.
    A very annoying and pathetic service.

    • Hi Qasim, it’s unfortunate that you had to go through this and I want to take care of this for you immediately. Please share your order details and I’ll get it fixed asap!

  3. Dear.
    It is not only customers but sellers are also victims of Fraud Customers.
    Customers order a product and return the used or low quality product of same product class.
    A customer from Lahore orders latex gloves which costs around 1000 rupees and returned with polythene gloves which costs RS 50. He did with a seller with different names of lahore’s same area that is mughalpoora. Claim placed to Daraz but they rejected the claim

  4. Daraz has become pathetic these days… I myself ordered branded doctor set for my kids and got an awful cardboard plastic stuff that wasn’t even worth rps.200.. my husband went to return n to e process was so frustrating that he said it’s not worth it…
    My serious suggestions that pls stop using only then they will improve their policies

    • Hi Marium, this is Omair from Daraz and I can understand why you’d be upset. This is on us and I’ll be in touch with you on this. Please share your order details and I would love to bring your smile back.

      Regarding the return process, I want to share with you that Daraz resumes it’s return pickup facility for Karachi, Lahore and Islamabad so you don’t have to go out and drop off your parcel anymore.

  5. I ordered a laptop hard disk from daraz for my friend and got a used one. It was working so my friend didn’t want to return. Mr. Imran is also right, this not only sellers but customers are also fraud. We, as a nation are fraud, from government to business and customers, there are frauds everywhere. No one has the right to blame others.

  6. Hv been deceieved twice through on line purchases @ daraz portal but couldn’t lodge complaints due to unawareness about this so called complaint officials / office.
    Anyhow, from my point of view I would never prefer in future to purchase anything through daraz portal and its fraud sellers.

    • Hi Arshad, I completely understand how frustrating it is and would like to look into this right away! All you have to do is just share your order details and I’ll make the things right for you.

  7. There are also many customers who are scamming daraz. They buy receive product and return duplicate product instead of original.

  8. is also doing fraud with sellers. They are also not paying him on time. My payment also pending from couple of months….still not response by daraz after a lot of complains.

    • Hey Haider, this is Khawar from Daraz. I understand how you feel, I am very sorry. Please share any of your complain number and I am very keen to resolve it asap.

  9. Well so many complaints against daraz… I might be the only one who is gonna talk in support of daraz… I have been shopping from daraz since 3 years. But i never faced any issue. I get good products from daraz. I had never face issue with return they refunded my order on time and paid me back. There attitude is positive never misbehaved. Am i someone special for daraz ??? 🤔
    If not believed you can chek my reviews on all orders, even negetive reviews are also still present there.

    • What are you trying to prove by posting this here? Probably, you are social media troll, doing a propaganda for

      I placed a an order for L’Oreal Men’s face, beard and hair wash (200ml), costing me Rs. 850 (including delivery charges). But last day, I received instead a L’Oreal men’s hair and beard styling cream (75ml), but costing me Rs. 850. If this is not a fraud then what is it? I took screenshots of original product, and shipment confirmation email containing the same product image, and what I actually received. I sent an email to, but they gave no response till today.

      • Hey Sarfaraz, I’m deeply sorry this has happened to you. It’s not the experience we wish to create for any of our customers. Please share your order details and I’ll would love to turn it into a pleasant one.

  10. I gived full full payment to daraz for smart fit pace wach for rs 15640 he didn’t give me that he sand me rs 1000 smart wach now I’m complant in IG police for daraz and daraz seller

    • Hi Mudasir, that does sound frustrating and I want to take care of this for you immediately. Please share your order details and I’ll get it sorted asap!

    • Hi Anjum, I feel sorry to have you wait this long. I’ll definitely look into it and identify what went wrong. All you have to do is just share your order details so I can further proceed.

  11. I have had great experience with daraz, I ordered a bicycle for my daughter and it turned out great, the product was delivered before time, well packed and brand new, as promised, the only thing I had to get done was get some air in the tires

  12. A pathetic return and refund policy by, that of personally going to office and then returning the product, and wait for the refund for a week+.

    I did not return the product, fearing what if I lose money and the product both. It is frustrating to waste money on something that was not ordered at all.

  13. Daraz is totally fraud. Some time ago I ordered an eleltric welder with silver coil and welding wax as shown on the web site. However a third quality product was delivered without silver coil. I belive people should refrain ordering thru Daraz. Its a wastage of time and hard earned money.

    • Hi Khan, you have a right to be upset and I need to do something about this immediately. Please share your order details and I’ll make sure that this gets resolved for you.

  14. Yes this is right that draz is looting the innocent customers. I ordered a smart watch but when I got it, that was faulty, I lodge a complaint and returned it for repair, but after a few days i received the same faulty watch again. I suggest the government that draz should be banned for fraud and cheating the customers. Thanks

    • Hey Naeem, I realise that this situation is difficult and for sure I’ll take care of it. Please share your order details and give us a chance to get things right for you.

  15. I have lost Rs.21500/- from my daraz app, and then I contacted them via customer service agent they are not accepting any fault from there side, when I insistong they lodged a complaint againt me in FIA Cyber Crime Cell. This us origonal face of daraz beware all Pakistan.

    • Hi Amjad, this definitely does not sound right and I would like to look into this right away. Could you please share a little more details so I further look into it.

  16. I ordered a telephone which was in a Panasonic in original model number and box but the set inside was a copy . Never got a refund nor they even contacted . Daraz sucks.

    • Hey there, this is on us and I’ll make sure it’ll get fixed asap. Please share your order details and leave the rest.

  17. I have tried two times from daraz and got low quality products. i tried many other online store or etc and found much better quality products than daraz.

  18. I have tried two times from daraz and got low quality products . i tried many other online store or etc and found much better quality products than daraz.


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