UM Expand APAC Footprint

SINGAPORE, 12 AUGUST 2022: UM, the global media agency network of IPG Mediabrands, have today announced an affiliate agreement with IG Square...

Dr Zeelaf Munir elected as first woman chairperson of PAS

KARACHI: English Biscuit Manufacturers Chief Executive Officer (CEO) Dr Zeelaf Munir has been elected as the new chairperson of the executive council...

Why do media owners suffer when one agency serves competing category advertisers?

And why is the onslaught that follows so entertaining to watch?

How could the PCB justify pricing the PSL media rights at $100 million?

And can any broadcaster or agency even afford to pay that much?

ConsoliAds opens gateway to boost in-game revenue with immersive ads

The global mobile market stands at $90.7 billion today and is expected to grow to $116.4 billion in 2024. With this exceptional...

PepsiCo’s agency wins Coke, Engro’s agency wins Nestle – the conflict shop phenomenon in advertising

WPP winning the Coca-Cola media review, while retaining PepsiCo as a client, is a lesson in how to grow your business amid category exclusivity clauses

Mindshare wins media mandate for Airlift

Following an intense pitch process that commenced in August 2021, Mindshare Pakistan has been entrusted as the lead Media Buying agency for...

Lessons from AdvertisingWeek New York for women’s sports in Pakistan

There is still a massive disparity in the amount of coverage female athletes receive in broadcast games, media, and sponsorship

Why is Gameloft coming to Pakistan?

Are advertisers and agencies in Pakistan ready to direct digital advertising budgets towards mobile gaming ad inventory?

ARY vs. Daraz; Which 2021 ICC T20 World Cup sponsorship deal is superior?

Having paid GroupM Pakistan roughly $1.5 million for the digital streaming rights of the 2021 ICC Men's T20 World Cup, Alibaba-owned Daraz stands to earn $2 million from sponsorships alone and has floated a relatively superior proposal

The badly kept secret of how Pakistan’s $2 billion media industry keeps losing money

If AdEx is declining, how are media agencies making money? Here’s what the last three RECMA reports suggest about media agency growth. Also, an inside track on what a leading pay television network is doing to capture a larger slice of the dwindling AdEx pie.

Why are advertisers in Pakistan ignoring the 2023 Cricket World Cup?

A cocktail of bad ratings and poor athletic performance is a recipe for disaster, coupled with distribution confusion and a consortium that appears to disregard Kantar-MediaLogic data

Why did Z2C Limited invest $2.7 million into Walee?

The investment comes less than a month before the launch of INCA by GroupM

Why is Z2C Limited investing in a kart racing competition?

Cricket might be the go-to sport in Pakistan, but kart racing might be surprisingly popular