Value Trapped!

Will high inflation turn the tables in favour of local brands?

HBL PSL broadcasting rights sell for over Rs 7bn to ARY 

The board’s interim chairman Zaka Ashraf without disclosing a figure said the rights had sold for Rs 3bn more than the last deal. 

BBDO bags first Cannes Glass Lion for Pakistan 

English Biscuit Manufacturers’ Girls Newscaster campaigns bagged second highest award for agency in the category 

Foodpanda might have found its easiest source of money. So easy, that they might squander it

Foodpanda is hoping you’re in the mood to make additional purchases whilst you track your order

Pakistan Railways looks to monetise its assets, but will advertisers bite?

Cash strapped and badly run; setting up a fresh revenue stream is a tall order

“Khao kasam,” says OLX to its sellers before finalising a deal 

OLX makes sellers take a religious undertaking to earn commission from the proceeds 

The war for scraps

Already punch-drunk from censorship and changing times, a large crack has appeared within the print media industry over the most important issue there is — money

UM Expand APAC Footprint

SINGAPORE, 12 AUGUST 2022: UM, the global media agency network of IPG Mediabrands, have today announced an affiliate agreement with IG Square...

Dr Zeelaf Munir elected as first woman chairperson of PAS

KARACHI: English Biscuit Manufacturers Chief Executive Officer (CEO) Dr Zeelaf Munir has been elected as the new chairperson of the executive council...

Why do media owners suffer when one agency serves competing category advertisers?

And why is the onslaught that follows so entertaining to watch?

How could the PCB justify pricing the PSL media rights at $100 million?

And can any broadcaster or agency even afford to pay that much?

ConsoliAds opens gateway to boost in-game revenue with immersive ads

The global mobile market stands at $90.7 billion today and is expected to grow to $116.4 billion in 2024. With this exceptional...

PepsiCo’s agency wins Coke, Engro’s agency wins Nestle – the conflict shop phenomenon in advertising

WPP winning the Coca-Cola media review, while retaining PepsiCo as a client, is a lesson in how to grow your business amid category exclusivity clauses

Mindshare wins media mandate for Airlift

Following an intense pitch process that commenced in August 2021, Mindshare Pakistan has been entrusted as the lead Media Buying agency for...

Lessons from AdvertisingWeek New York for women’s sports in Pakistan

There is still a massive disparity in the amount of coverage female athletes receive in broadcast games, media, and sponsorship