Having paid GroupM Pakistan roughly $1.5 million for the digital streaming rights of the 2021 ICC Men's T20 World Cup, Alibaba-owned Daraz stands to earn $2 million from sponsorships alone and has floated a relatively superior proposal
If AdEx is declining, how are media agencies making money? Here’s what the last three RECMA reports suggest about media agency growth. Also, an inside track on what a leading pay television network is doing to capture a larger slice of the dwindling AdEx pie.
A cocktail of bad ratings and poor athletic performance is a recipe for disaster, coupled with distribution confusion and a consortium that appears to disregard Kantar-MediaLogic data
The investment comes less than a month before the launch of INCA by GroupM
Cricket might be the go-to sport in Pakistan, but kart racing might be surprisingly popular