ARY vs. Daraz; Which 2021 ICC T20 World Cup sponsorship deal is superior?

Having paid GroupM Pakistan roughly $1.5 million for the digital streaming rights of the 2021 ICC Men's T20 World Cup, Alibaba-owned Daraz stands to earn $2 million from sponsorships alone and has floated a relatively superior proposal

The badly kept secret of how Pakistan’s $2 billion media industry keeps losing money

If AdEx is declining, how are media agencies making money? Here’s what the last three RECMA reports suggest about media agency growth. Also, an inside track on what a leading pay television network is doing to capture a larger slice of the dwindling AdEx pie.

Why are advertisers in Pakistan ignoring the 2023 Cricket World Cup?

A cocktail of bad ratings and poor athletic performance is a recipe for disaster, coupled with distribution confusion and a consortium that appears to disregard Kantar-MediaLogic data

Why did Z2C Limited invest $2.7 million into Walee?

The investment comes less than a month before the launch of INCA by GroupM

Why is Z2C Limited investing in a kart racing competition?

Cricket might be the go-to sport in Pakistan, but kart racing might be surprisingly popular