KARACHI: English Biscuit Manufacturers Chief Executive Officer (CEO) Dr Zeelaf Munir has been elected as the new chairperson of the executive council...
And why is the onslaught that follows so entertaining to watch?
And can any broadcaster or agency even afford to pay that much?
The global mobile market stands at $90.7 billion today and is expected to grow to $116.4 billion in 2024. With this exceptional...
PepsiCo’s agency wins Coke, Engro’s agency wins Nestle – the conflict shop phenomenon in advertising
WPP winning the Coca-Cola media review, while retaining PepsiCo as a client, is a lesson in how to grow your business amid category exclusivity clauses
Following an intense pitch process that commenced in August 2021, Mindshare Pakistan has been entrusted as the lead Media Buying agency for...
There is still a massive disparity in the amount of coverage female athletes receive in broadcast games, media, and sponsorship
Are advertisers and agencies in Pakistan ready to direct digital advertising budgets towards mobile gaming ad inventory?
Having paid GroupM Pakistan roughly $1.5 million for the digital streaming rights of the 2021 ICC Men's T20 World Cup, Alibaba-owned Daraz stands to earn $2 million from sponsorships alone and has floated a relatively superior proposal
If AdEx is declining, how are media agencies making money? Here’s what the last three RECMA reports suggest about media agency growth. Also, an inside track on what a leading pay television network is doing to capture a larger slice of the dwindling AdEx pie.
A cocktail of bad ratings and poor athletic performance is a recipe for disaster, coupled with distribution confusion and a consortium that appears to disregard Kantar-MediaLogic data
The investment comes less than a month before the launch of INCA by GroupM
Cricket might be the go-to sport in Pakistan, but kart racing might be surprisingly popular