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Marketeers, general public feel PEMRA’s opposition to Coca Cola ad will curtail creativity

LAHORE: Following the recent ban on the controversial Coca Cola ad that referred to Pakistanis as "extremists", most of the country's marketers...

Pakistan thwarts India’s FATF blacklist move but danger still lurks

Pakistan has managed to garner much-needed support from three member states of the Financial Action Task Force (FATF) to avoid being placed...

Can Hamdard thrive in the era of the millennial consumer?

It is an ad that relies on contrasts: a product as traditionally Pakistani as Hamdard’s Rooh Afza being consumed by non-Pakistanis in...

PARC becomes ‘white elephant’?

Ministry of National Food Security and Research declines additional funds worth Rs1.32 billion for PARC

Pepsi and Coca-Cola pouring $1.4 billion into Pakistan: government

Pepsi planned to make “a further investment of $1.2 billion” in next five years, Khan’s office said on Wednesday, after the company’s chief executive for Asia, Middle East and North Africa, Mike Spanos, led a Pepsi delegation that met Khan

Battle of the Beverages: Will Coke Studio help Coca Cola slay the Pepsi dragon?

Coca Cola may be the global giant, but it remains the underdog in Pakistan; Coke Studio, however, is helping the company catch up in market share with its rival