Pakistan to host ‘AdAsia – Asian Advertising Congress’ this year

In a logo unveiling ceremony held at Faletti’s Hotel Lahore, on Sunday, it was revealed that AdAsia 2019 —Asian Advertising Congress is going to...

State Life Insurance endorses education for boys, marriage for girls

State Life Insurance, a government-owned life insurance company that is the largest insurance provider nationally, has employed all cultural stereotypes in an advertisement for their Child...

WPP to spend almost $400 million to reboot world’s biggest ad group

WPP added that full-year organic net sales were likely to be down by 0.5 percent this year, an improvement on the 1 percent drop it predicted in October, after trading stabilized

Spotify launches in the Middle East and North Africa

Before the launch in the Middle East and North Africa, Spotify’s music streaming services were available in 65 markets, according to its website

TCL Pakistan gearing up to widen presence in Pakistan: Report

A recent survey conducted by TCL Pakistan in conjunction with GFK revealed Pakistan’s yearly demand for TV sets was 1.2 million, of which 18 percent constitutes of traditional and old tv sets.

Media Wars

Traditional news organisations are caught between many a devil and a deep blue sea: Fake news, social media, ever falling revenues combined making it an uphill task to keep their heads above water

Instagram debuts IGTV, set to challenge YouTube’s domination

IGTV will be available as part of Instagram’s app and as a separate app

Food ‘giant’ Gourmet set to launch TV channel

As per reports, earlier in 2016, the company bought the struggling Jaag TV, with an estimated investment of Rs1.5 billion, in a bid to break into the media industry

Global advertising giant WPP looks to future after founders exit

LONDON: WPP, the world’s biggest advertising company, will head into uncharted territory on Monday when it starts life without its founder Martin Sorrell, whose...

Facebook powers wide privacy debate over by tracking non-users

SAN FRANCISCO: Concern about Facebook Inc’s respect for data privacy is widening to include the information it collects about non-users, after Chief Executive Mark...

Netflix offers more than $300 million for billboard company

LOS ANGELES: Netflix is attempting its largest acquisition, offering more than $300 million to acquire a company that owns billboards across Los Angeles, including...

Facebook sever ties with data brokers in blow to targeted adverts

CALIFORNIA: Facebook Inc said on Wednesday it would end its partnerships with several large data brokers who help advertisers target people on the social...

PTCL joins hands with Netflix to provide video on demand

KARACHI: Pakistan Telecommunication Company Limited (PTCL) has inked an agreement with Netflix, the world’s leading online entertainment company, to provide Netflix Gift subscriptions for...

Comcast ups the ante, offers $31b to acquire Britain’s Sky TV

LONDON: Comcast Corp, the biggest cable operator in the United States, offered on Tuesday to pay $31 billion to buy Sky, challenging Rupert Murdoch’s...

Modern technology key to future of agriculture: PARC chairman

LAHORE: “Modern technology has a pivotal role in the future of agriculture sector in Pakistan. However, a lack of awareness and proper understanding of new...

Popular News

FBR issues notices to 3,950 non-filers in Lahore

LAHORE: The Federal Board of Revenue's Broadening of Tax Base (BTB)-Lahore has issued notices to some 3,950 people who did not declare their assets despite...

Latest News

India proposes ban on e-cigarettes, with jail terms for offenders

NEW DELHI: India’s health ministry has proposed a ban on the production and import of electronic cigarettes, documents seen by Reuters showed, potentially jeopardizing...

PIA hikes UAE fares