Gojek launches digital out-of-home advertising solution GoScreen

The courier and motorcycle ride-hailing services turned super app company has launched a digital programmatic out-of-home advertising solution

Maxus loses four media accounts to IG Square

IG Square has won the media remit for Stylo (Pvt.) Limited, United Industries Ltd, MG JW Automobile Pakistan, Mitchell's Fruit Farms Limited,...

Foodpanda Pakistan shortlists three agencies for media strategy development

The mobile food delivery marketplace will select the winning media agency on Monday

TikTok won because it hacked Instagram: Gary Vaynerchuk

The outspoken media futurist spoke at Advertising Week 2020 on the factors, variables, and foundations behind the meteoritic rise of the short-form video-sharing social networking service

Eliminate all media upfronts for 2021: Gary Vaynerchuk

The outspoken founder of VaynerMedia urged marketers, particularly those at CPG companies, to limit or eliminate upfront media commitments due to the uncertainty around the ability to supply demand

Telenor retains Ogilvy as its creative agency in Pakistan, hands boutique agency deal to IAL Saatchi & Saatchi

The WPP owned creative agency has retained the telecommunications business for the fourth year in a row and has demonstrated a track record of creative effectiveness

GroupM names Ali Khan-Bajauri managing director for Maxus in Pakistan

With three decades of marketing experience across Nestle, Mars, Engro, and other reputable CPG companies, GroupM hopes the business growth specialist will help the Maxus grow client acquisition, retention, and profitability

Why digital media agencies are reluctant to join the PBA digital media wing

The Pakistan Broadcasters Association announced the formation of a digital media wing that they claim will represent the business interests of digital publishers, apps, and digital advertising agencies. Advertising agencies are sceptical about the initiative.

Ad frauds cost Japan advertisers $38.5m in 1st half of 2020: Spider Labs

SINGAPORE: During the peak of the Covid-19 lockdowns in Japan, during April and May 2020, ad fraud activity slowed down according to...

Bytedance names Jack of Digital as TikTok reseller in Pakistan

Digital advertising products under the video-sharing social networking service will now be sold by Jack of Digital in Pakistan, consisting of reservation ads, the branded hashtag challenge, auction ads, and more

Media buying is the least important strategic capability for CMOs: Gartner survey

SINGAPORE: Only 12 per cent of Chief Marketing Officers (CMOs) cited media buying and placement as a vital strategic capability, making it...

JOYY Inc’s TikTok like app in Pakistan aims to capture $100m digital advertising market

ISLAMABAD: JOYY Inc, a leading global video-based social media platform, is looking to expand into the Pakistan market after a surge in...

DoubleVerify expands to India

The global advertising technology company is going after the measurement, data, and analytics component of India's growing digital advertising market

Despite losing constantly, Lahore Qalandars is gunning to be ‘the’ Pakistani brand, if the PCB will let it

The Rana brothers are hoping to turn Lahore Qalandars into the Pakistani Manchester United and a symbol of the country. But LQ’s often brilliant marketing is dogged by its horrific performance in the field.

Is Bol TV guilty or only a victim of media politics?

KARACHI: In three separate lawsuits filed with the Sindh High Court, Labaik Pvt Limited is being sued for a collective $16 million...