The true benefit of a second-party data marketplace may be in its implicit impact on predicting the behavior of target audiences
A decade-long crackdown by the FIA against illegal Indian devices has done nothing to sway the ease of doing business and bringing in the biggest investment in Pakistan’s electronic media history
The mystery behind Pakistan’s abysmal ranking in the ease of doing business index continues
Within hours of the rumors, feasibility studies with regional support concluded that agencies need to start securing reseller relationships for the Amazon advertising unit and either build or resell the B2B technology that the market will eventually need
Instead of banning apps due to objectionable content, maybe collaborate?
The data-driven performance agency will help the FinTech leader scale in Pakistan
Having gotten away with infringing on the intellectual property and trademark of one American media brand, FHM Pakistan Publications is set to repeat itself
The courier and motorcycle ride-hailing services turned super app company has launched a digital programmatic out-of-home advertising solution
IG Square has won the media remit for Stylo (Pvt.) Limited, United Industries Ltd, MG JW Automobile Pakistan, Mitchell's Fruit Farms Limited,...
The mobile food delivery marketplace will select the winning media agency on Monday
The outspoken media futurist spoke at Advertising Week 2020 on the factors, variables, and foundations behind the meteoritic rise of the short-form video-sharing social networking service
The outspoken founder of VaynerMedia urged marketers, particularly those at CPG companies, to limit or eliminate upfront media commitments due to the uncertainty around the ability to supply demand
Telenor retains Ogilvy as its creative agency in Pakistan, hands boutique agency deal to IAL Saatchi & Saatchi
The WPP owned creative agency has retained the telecommunications business for the fourth year in a row and has demonstrated a track record of creative effectiveness
With three decades of marketing experience across Nestle, Mars, Engro, and other reputable CPG companies, GroupM hopes the business growth specialist will help the Maxus grow client acquisition, retention, and profitability
The Pakistan Broadcasters Association announced the formation of a digital media wing that they claim will represent the business interests of digital publishers, apps, and digital advertising agencies. Advertising agencies are sceptical about the initiative.