Ufone (PTML) dabbles into unchartered territory with ONIC, but what is there to gain?

What is a digital telco brand? What is the need of one? And what additional value does it offer customers already using a conventional network provider?

Creating a creators’ ecosystem. Can Daraz make its affiliate program work?

Daraz’s Influencer Hub facilitates the collaboration of brands with social media content creators, the e-commerce platform attempts to reap the benefits of influencer loyalty

CCP prepares comprehensive guidelines on deceptive marketing practices

ISLAMABAD: In line with its commitment to safeguarding consumers against anti-competitive behaviour and for offering valuable insights to stakeholders regarding Section 10...

Hyundai Pakistan’s Kashmir day saga

The overlords of the internet bore down on Hyundai and the consequences were not pretty

What the Daraz rebrand means

As far as rebranding goes, it is better to be proactive rather than reactive

Mindshare wins media mandate for Airlift

Following an intense pitch process that commenced in August 2021, Mindshare Pakistan has been entrusted as the lead Media Buying agency for...

With third-party cookie erosion around the corner, a second-party data marketplace takes shape

The true benefit of a second-party data marketplace may be in its implicit impact on predicting the behavior of target audiences

All that stands between PEMRA and direct to home services

A decade-long crackdown by the FIA against illegal Indian devices has done nothing to sway the ease of doing business and bringing in the biggest investment in Pakistan’s electronic media history

Medialogic and PEMRA go head to head in LHC over forensic audit

The mystery behind Pakistan’s abysmal ranking in the ease of doing business index continues

The advertising industry scrambles in wake of Amazon announcement

Within hours of the rumors, feasibility studies with regional support concluded that agencies need to start securing reseller relationships for the Amazon advertising unit and either build or resell the B2B technology that the market will eventually need

Which public affairs strategy should tech unicorns use in Pakistan?

Instead of banning apps due to objectionable content, maybe collaborate?

Finja awards digital media account to Fibonacci

The data-driven performance agency will help the FinTech leader scale in Pakistan

International magazine publishers deny connection to People and Vogue in Pakistan

Having gotten away with infringing on the intellectual property and trademark of one American media brand, FHM Pakistan Publications is set to repeat itself

Gojek launches digital out-of-home advertising solution GoScreen

The courier and motorcycle ride-hailing services turned super app company has launched a digital programmatic out-of-home advertising solution

Maxus loses four media accounts to IG Square

IG Square has won the media remit for Stylo (Pvt.) Limited, United Industries Ltd, MG JW Automobile Pakistan, Mitchell's Fruit Farms Limited,...