GroupM names Ali Khan-Bajauri managing director for Maxus in Pakistan

With three decades of marketing experience across Nestle, Mars, Engro, and other reputable CPG companies, GroupM hopes the business growth specialist will help the Maxus grow client acquisition, retention, and profitability

Why digital media agencies are reluctant to join the PBA digital media wing

The Pakistan Broadcasters Association announced the formation of a digital media wing that they claim will represent the business interests of digital publishers, apps, and digital advertising agencies. Advertising agencies are sceptical about the initiative.

Ad frauds cost Japan advertisers $38.5m in 1st half of 2020: Spider Labs

SINGAPORE: During the peak of the Covid-19 lockdowns in Japan, during April and May 2020, ad fraud activity slowed down according to...

Bytedance names Jack of Digital as TikTok reseller in Pakistan

Digital advertising products under the video-sharing social networking service will now be sold by Jack of Digital in Pakistan, consisting of reservation ads, the branded hashtag challenge, auction ads, and more

Media buying is the least important strategic capability for CMOs: Gartner survey

SINGAPORE: Only 12 per cent of Chief Marketing Officers (CMOs) cited media buying and placement as a vital strategic capability, making it...

JOYY Inc’s TikTok like app in Pakistan aims to capture $100m digital advertising market

ISLAMABAD: JOYY Inc, a leading global video-based social media platform, is looking to expand into the Pakistan market after a surge in...

DoubleVerify expands to India

The global advertising technology company is going after the measurement, data, and analytics component of India's growing digital advertising market

Despite losing constantly, Lahore Qalandars is gunning to be ‘the’ Pakistani brand, if the PCB will let it

The Rana brothers are hoping to turn Lahore Qalandars into the Pakistani Manchester United and a symbol of the country. But LQ’s often brilliant marketing is dogged by its horrific performance in the field.

Is Bol TV guilty or only a victim of media politics?

KARACHI: In three separate lawsuits filed with the Sindh High Court, Labaik Pvt Limited is being sued for a collective $16 million...

BBDO Pakistan ranked among top five agencies in Asia

In a first, the services of BBDO Pakistan have been recognised at the Cannes Lions Global Creativity Index. Ranked among the top...

Pakistan wins five Cannes Lions in 2019

--Two Silver Lions and three Bronze Lions were won across four different disciplines: Design, Craft, PR, and Media

Take your love to Paris with Shell Pakistan

Are you waiting to surprise your significant other with a vacation but short on budget? How about taking him/her to Paris, the...

Pakistan to host ‘AdAsia – Asian Advertising Congress’ this year

In a logo unveiling ceremony held at Faletti’s Hotel Lahore, on Sunday, it was revealed that AdAsia 2019 —Asian Advertising Congress is...

Meiji’s brand activation at the Karachi Eat Festival causes storm on social media

In a recent post on Facebook, a user posted pictures of Meiji's brand activation activity held this Sunday, January 13 at the...