Emlaak: Pakistan’s first mutual fund marketplace

A mutual fund marketplace to drive up investor interest through housing all options under one roof

Finance Minister Miftah Ismail formally inaugurated Emlaak Financials, a digital aggregator platform for mutual funds at the Central Depository Company (CDC) House in Karachi on Friday.

The platform is a first of its kind for the Pakistani market. The pilot for Emlaak had been launched in 2021 to help with Sahulat account opening which can be done through the platform. Following that, the CDC collaborated with the Mutual Fund Industry on ways to enhance the product and expand its offerings.

The full-fledged account opening feature has now been launched through the online investment portal which is the first of its kind in Pakistan allowing multiple funds from different AMCs to be offered to investors through a single platform.

What this means is an investor can open an easy Sahulat account or a regular Sarmayakari account.

 

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Ariba Shahid
The author is a business journalist at Profit. She can be reached at [email protected] or at twitter.com/AribaShahid

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