Samsung Electronics’ television division is expected to be less impacted by new U.S. tariffs compared to competitors, as most of the TVs sold in North America are produced in Mexico, a company executive said on Monday.
Yong Seok-woo, president of Samsung’s visual display business, said the company will continue to monitor changes in U.S. tariff policies and plans to adjust production across its roughly 10 global manufacturing bases if needed.
Mexico was largely spared from the latest U.S. tariff measures, which introduced a 10% global baseline tariff and higher “reciprocal tariffs” for many trading partners. In contrast, Chinese goods, including televisions, now face a combined 54% tariff following the new measures.
Samsung, the world’s largest TV maker, is facing growing competition from Chinese companies like TCL and Hisense. Beyond the TV segment, Samsung is also preparing for the potential impact of U.S. tariffs on its other major businesses, including memory chips and smartphones, which could see reduced demand.
Samsung Electronics shares dropped 4.3% on Monday amid a broader market sell-off triggered by rising tariff concerns.
