Pakistan’s textile and fashion sector is leveraging the BRICS+ Fashion Summit 2025 in Moscow to diversify its export markets and build cultural and commercial ties beyond the West, industry representatives said on Friday.
As per reports, the summit — endorsed by over 50 leading global fashion weeks — offered Pakistan a platform to highlight its craftsmanship and textile innovation to emerging markets across Central Asia and Russia.
The Pakistan Readymade Garments Manufacturers and Exporters Association (PRGMEA) welcomed the summit’s success, noting that it could help reposition Pakistan as a supplier to non-traditional markets.
Industry representatives said the summit’s BRICS+ framework could serve as a bridge for economic and cultural exchange while helping Pakistan strengthen its presence in the Eurasian region. They emphasised that participation in such global forums would reduce the country’s dependence on Western buyers and promote sustainable market diversification.
The summit also saw the establishment of the BRICS International Fashion Federation (BRICS-IFF), an alliance aimed at encouraging collaboration, sustainability, and innovation in the fashion industry through technology and design exchange.
According to Pakistan Bureau of Statistics data, textile exports totalled $17.88 billion in FY2024–25, with nearly two-thirds shipped to the United States and the European Union. Expanding into new markets, stakeholders said, could improve resilience against global demand fluctuations and currency pressures.
Industry experts noted that Pakistan’s geographical position gives it the potential to act as a trade corridor linking South Asia, Central Asia, and Europe. They called for initiatives such as the formation of a Pak-Russia Business Council under the BRICS+ framework, streamlined banking channels for exporters, and visa facilitation to enhance trade efficiency.
Participants at the summit highlighted the growing role of Fashion Tech — including 3D design, smart textiles, and virtual fitting tools — as key to improving productivity, cutting costs, and meeting global sustainability standards.
Analysts said Pakistan’s textile industry could significantly boost exports by adopting new technologies and expanding into non-traditional markets, potentially moving closer to the long-standing goal of achieving $25 billion in annual textile export revenue.
