Creativity can be a brand’s greatest asset. Here is how to wield it
Kantar research has shown Pakistani audiences want to see certain themes in their adverts. Here are some of the takeaways
Google’s plans to build a more inclusive internet beyond Covid-19
Between 2015 and 2020, more than 1.5 billion people began using the internet for the first time. Another billion more are set...
Startups need actions, not words
In recent years, there has been an increasing focus on startups and the immense potential they bring to the economy. The government...
Why ban Tinder?
Banning Tinder changes nothing, except giving its ‘halal’ competitors an edge.
Beating a pandemic
What have we gained and lost through the Covid-19 experience?
Pakistan’s EV future
The electrification of cars is inevitable, but are we prepared for the inevitable economic impact that comes with it?
Did Pakistan win the Covid-19 weather lottery?
Ever since the coronavirus pandemic began its global assault in early 2020, scientists across the globe have been working against the clock...
Getting back to profitability
Is it time to talk about making returns
Home sweet home
As the world changes, it pivots and zooms into our homes, which now play a much bigger role in our lives.
Cutting through red-tape with e-residency
Estonia is the first country in the world to establish ease of business through e-residency, and Pakistanis may benefit from it
The culture of safety
In the aviation industry, safety is a given, right? Wrong, especially in Pakistan
10 focus areas for Pakistan’s economic prosperity
In order to build long-term competitiveness and prosperity in the Pakistani economy, here are some things that merit the government’s attention
Name’s matter, even in the stock market
"Whats in a name? That which we call a rose by any other name would smell as sweet" - Romeo & JulietÂ
Shakespeare...
An all you need to know guide for how to reopen large businesses
The do's and the don'ts
Why the market cannot be trusted to develop a vaccine
Are there enough incentives for firms to develop a vaccine for Covid-19? On the face of it, I shouldn’t even be asking...