ISLAMABAD: The Competition Commission of Pakistan (CCP) has passed an order imposing a penalty of Rs 1 million on a frozen foods company, Kitchen Stone Foods, for running a deceptive marketing campaign for its food products in violation of Section 10 of the Competition Act, 2010.
According to a CCP statement on Friday, Kitchen Stone Foods competitors, Seasons Foods and Quick Food Industries, complained to the CCP that it was deceiving consumers and harming their business interests by claiming that its products are ‘100 per cent non-processed’ or ‘Pakistan’s first non-processed frozen food’.
The company was also falsely comparing the complainants’ products and spreading wrong information about their processed foods, the statement added.
The CCP’s inquiry found that Kitchen Stone Foods falsely compared the products of Seasons Foods and Quick Foods and associated them with the risks and causes of cancer by citing different articles and misleading narrations on its Facebook page.
It had also posted statements such as, “processed meat causes cancer: switch to kitchen stone products.”
The company, however, could not substantiate its claims and was warned by the bench that future violations of the Competition Act will entail severer penal consequences.
