Unilever Pakistan appoints Amir Paracha as new CEO

Unilever Pakistan Limited on Wednesday announced the appointment of Amir Paracha as its Chief Executive Officer (CEO). He will be taking over the reins of the organization from Shazia Syed, effective February 1, 2020.

Paracha had joined Unilever in 2000 after pursuing a career in the oil and gas sector. He is currently the Vice President for Customer Development and Sales at Unilever Pakistan. For the last 20 years, he has taken a leading role in reshaping marketing and sales across the country as well as in the North Africa and Middle East business.

During his stint as the VP for Customer Development and Sales, Paracha was instrumental in leading the digital transformation agenda at the organization. According to Unilever, he led the agenda while “championing inclusion, development and well-being successfully in the Unilever sales ecosystem”.

Shazia Syed, who has held various important posts in Marketing, Customer Development and General Management roles over the past 30 years, has been appointed as the Executive Vice President of Unilever’s global tea business.

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