Govt mulls investing in coastal tourism to earn $5bn revenue per annum

ISLAMABAD: The federal government is mulling to take immediate measures to promote coastal tourism in the country, as the development of Pakistan’s coastal areas could help the government earn $5 billion per annum.

According to the Maritime Study Forum, the government intends to develop coastal areas of Sindh and Balochistan and a study has already been conducted in this regard.

Pakistan hardly generates around $50,000 from this industry.

The forum recently conducted a survey wherein it was revealed that around 70pc of Pakistanis have either never experienced coastal tourism or had not seen Pakistan’s coastline beyond Karachi.

It suggested the federal and provincial governments of Sindh and Balochistan take immediate and concrete steps to promote coastal tourism and avert sea blindness.

As per Air Vice-Marshal (r) Ijaz Malik, Pakistan needs to learn from coastal tourism development models of countries that are exploiting the sector’s potential. In this regard, he suggested the UAE model could help Pakistan develop its coast into a thriving tourism industry.

Meanwhile, senior journalist and anchorperson Nadia Naqi explained how Pakistan’s coastal tourism has remained stagnant through decades.

“In order to promote coastal tourism, we not only need to develop infrastructure on coasts but also bring about sustainable development that protects the coastal ecosystem,” she stated. 

Naghmana Zafar, Senior Research Associate at NIMA, stressed the need to promote maritime domain awareness among institutions and organizations within the country. “In order to address sea blindness in the country, the common public, as well as investors and institutions, need to be sensitised.”

Moreover, Al-Noor Cruise Shipping CEO Shoaib Ahmed emphasized the importance of developing local coastal communities. He said the local culture of coastal communities can act as a great incentive to attract tourists towards this part of the country.

Maritime Study Forum President Dr Syed Mohammed Anwer also stressed the need for promoting maritime awareness in the country.

“It will not only help to promote coastal development and tourism but will also highlight the importance of the overall maritime sector in the national economy”.

He suggested the establishment of a coastal tourism authority to manage and promote coastal tourism in the country.

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Mian Abrar
Mian Abrar
The writer heads Pakistan Today's Islamabad Bureau. He has a special focus on counter-terrorism and inter-state relations in Asia, Asia Pacific and South East Asia regions. He can be reached at [email protected]


  1. Great potential of.tourism in Pakistan.
    One needs to tap and streamline tourism authority and also.strict implication of laws to protect tourist environment and local community.

  2. Pakistan has over 1050 km of Coastline, which has not been utilized properly and professionally. There has been no interest shown by the Government of Pakistan and contribution from the private sector is also not encouraging.
    Pakistan has many beautiful and virgin beaches like Somiani, Hingol River, Ormara, Pasni, Gwadar, Hawks Bay, and Sandspit. We must make good use of our potentials and resources.

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