ISLAMABAD: Pakistan is set to make a significant mark in the global beauty and wellness industry as 36 prominent Pakistani companies gear up to participate in the 27th edition of Beautyworld Middle East, scheduled to take place in Dubai from October 30th to November 1st, 2023. With 1700 exhibitors from 60 countries, the event is poised to be a hub of innovation, showcasing the latest trends and products in the world of cosmetics and fashion.
Nominated by the Trade Development Authority of Pakistan (TDAP), Pakistan will be represented by both direct exhibitors and companies under the TDAP pavilion. This presence underscores the country’s prowess in the beauty industry and its commitment to global trade partnerships.
The Pakistani contingent will exhibit a diverse range of products, including Fragrances, Cosmetics & Skincare, Beauty Tech, Personal Care & Hygiene, Hair, Nails, and Salon Supplies. Among the participating companies are renowned names such as Bonanza Satrangi, Face Fresh, Faiza Beauty Cream, Golden Pearl Cosmetics, and Mohammad Hashim Tajir Surma, highlighting the country’s rich heritage of beauty products.
With over 50,000 trade buyers expected to attend the event, including a substantial number from Pakistan, Beautyworld Middle East 2023 will provide a platform for importers of beauty products, salon, and spa owners to explore new products. Attendees will have the opportunity to attend master classes, gaining insights into the latest beauty techniques and trends that are reshaping the industry.
Expressing enthusiasm about the event, Ghulam Abbas, a representative from one of the participating Pakistani companies, stated, “This exhibition is not just a platform to showcase our products but also an opportunity to learn from global trends and innovations. We are proud to represent Pakistan on this international stage and look forward to forging valuable partnerships.”
Apart from Pakistan, the event will feature country pavilions from China, Italy, Japan, Korea, Turkey, the United Kingdom, and the United States, emphasizing the event’s international significance. It is expected that collaborations and partnerships formed during this exhibition will further strengthen Pakistan’s position in the global beauty market.
The event promises not only a vibrant display of products but also a platform for knowledge exchange and fruitful business engagements, paving the way for a more interconnected and dynamic beauty market.
