British automaker MG has swiftly addressed recent disruptions to its supply chain by airlifting essential vehicle components to Pakistan, the company announced.
As per media reports, the decision comes in response to delays caused by geopolitical issues that led to the temporary rerouting of shipments, affecting the delivery of certain colour options for the HS PHEV – Pakistan’s first locally assembled plug-in hybrid electric vehicle.
To minimise customer inconvenience and resume full production, MG opted for air transport, a faster yet more costly method, to ensure that critical parts were delivered promptly.
The company confirmed that production has now returned to full speed and deliveries have recommenced immediately. It emphasised that minimising further delays and getting vehicles to customers is a top priority for the company.
Logistical challenges in automobile manufacturing remain significant for global automakers in Pakistan. The market, which is highly competitive with Japanese, European, and Chinese automakers vying for dominance, faces challenges due to the country’s heavy reliance on imported parts, especially for new vehicle variants.
This dependency makes supply chains vulnerable to delays caused by international shipping disruptions, port congestion, complex customs procedures, and fluctuations in global freight costs.
Geopolitical instability in surrounding regions, like the issues MG Pakistan recently faced, can further complicate shipping routes, creating bottlenecks and forcing rerouting. In addition to these global challenges, Pakistan’s infrastructure limitations, including transportation networks, add complexity to ensuring parts reach assembly plants on time for production.
