Many social media users are speculating about the identity of a wealthy CEO from Lahore after the Federal Board of Revenue’s (FBR) Lifestyle Monitoring Cell flagged him for tax evasion despite his extravagant lifestyle.
Some netizens guessed that this wealthy individual could be Suneel Munj, co-founder of Pakwheels given the amount of cars flagged. However, a thorough investigation revealed that the individual in question is Faiz ul Hassan, who describes himself as an entrepreneur, founder and CEO of a company named WordSense.
In a recent report, The News reported that the owner of a “Lahore-based fintech” firm owns 30 high-end vehicles worth Rs2.741 billion. Among these are a Lamborghini Aventador-Yellow worth Rs300 million, a Rolls Royce Phantom-Silver worth Rs250 million, and another Lamborghini Aventador-Black valued at Rs300 million.
As per the report, the individual, registered with the FBR in 2019, initially declared an income of Rs523,493 for that year. However, his revised returns over the years show substantial hikes. For instance, in 2020, his income was revised from Rs498,193 to Rs2.9 million, and in 2023, it rose from Rs5.1 million to Rs181.14 million in 2025. Along with his growing income, his reported business capital rose from Rs750,000 to Rs11 million, and he declared new assets, including an extensive gold collection and luxury watches.
His assets, particularly the 30 high-end vehicles, amount to a staggering Rs2.741 billion, which is nearly 1,000 times greater than his declared assets in 2019.
There is a little information available about Hassan online, except for his personal blog and LinkedIn profile. On his blog, he showcases lavish lifestyle, featuring images of him in front of luxury cars and in upscale offices.
His LinkedIn profile describes him as a Harvard and Stanford-“certified” fintech and digital innovation leader, building scalable tech and financial solutions.
“I started from scratch in the early 2000s, learning computers on my own despite coming from a modest family in a village. Skipping traditional schooling, I focused on self-education, doing part-time jobs, and exploring various side hustles like buying and selling cell phones,” Hassan’s personal blog recounts the beginning of his journey.
He says that his passion for technology and business drove him to learn software, hardware, and emerging internet platforms such as Google and Facebook, eventually leading him to found WordSense in 2013.
But Hassan is not only an unknown figure in Pakistan’s tech and startup landscape, but his company, WordSense, is also not known to those who closely follow the sector in the country.
As per its website, the company provides web development, IT solutions and other related services, but its Linkedin page describes it as “a full-service trucking consultancy”, ergo not a fintech, as reported originally.
Even more confusing is the fact that a cursory review of the WordSense website reveals it to be more or less unfounded. The fact that the website contains hardly any real projects listed on its portfolio page, which filled with AI generated landing pages of ghost businesses or, on occasion, literal WordPress templates makes the business model entirely suspicious.
The FBR’s monitoring cell has forwarded the details of more potential alleged tax-evaders to the headquarters and respective Regional Tax Offices (RTOs) for initiating action against them.
Further probe by the FBR revealed a travel influencer from Lahore who declared significantly lower incomes than her extensive international travels would suggest. In 2021, she traveled to Thailand and the UAE but declared an income of just Rs442,046. Her income declarations remained low even as she traveled to destinations like Turkey, Spain, and the United Kingdom in subsequent years. In 2025, her reported income was just Rs3.79 million, despite traveling to the Maldives.
A third case involves a prominent social media influencer and content creator from Islamabad, who has traveled to 13 countries over the past five years, including Thailand, the UAE, and the UK. However, her declared income does not seem to align with her lavish lifestyle and extensive travel history.
The FBR’s Lifestyle Monitoring Cell continues to scrutinise the discrepancies in the tax filings of these individuals, urging taxpayers to be transparent in their income declarations and warning that indulgence in luxury at the expense of tax compliance will not go unnoticed.
