Apple Inc (AAPL.O) is backing a music startup launched by one of its former executives.
The company, called Gamma, is the brainchild of former Apple Music Global Creative Director Larry Jackson and veteran music executive Ike Youssef. It positions itself as an alternative to traditional record labels.
“The artists shaping today’s culture not only create music, but also video, film, podcasts, fashion, and more,” Jackson said in a statement Wednesday. “They shouldn’t have to jump through multiple hoops to express themselves.
Early projects will include work with Snoop Dogg and his Death Row catalog, Rick Ross, and Naomi Campbell, Gamma said. It also plans to collaborate with Todd Boehly’s Eldridge, whose investments include the Los Angeles Dodgers, which is a major backer.
I found the article about Apple backing a new music startup quite intriguing. It’s exciting to see tech giants like Apple continuing to invest in the music industry and support innovative startups. I’ll be keeping an eye on this development to see how it impacts the music landscape in the future.
This article highlights Apple’s support for a new music startup, showcasing the tech giant’s commitment to innovation and the music industry. With Apple’s backing, the startup has the potential to revolutionize the way music is created, distributed, and enjoyed, offering exciting prospects for both artists and listeners alike.