In Pakistan, the tale of two related industries unfolds like a family drama. The elder brother, the beleaguered four-wheeler vehicle industry, receives attention and investment but struggles to keep his head above water in a tempestuous sea of financial troubles. In contrast, the younger brother, the flourishing two and three-wheeler vehicle industry, thrives in the shadows. The brothers’ contrasting fortunes reflect the starkly different paths of the industries they represent.
Despite grappling with formidable economic challenges and a parched desert of letters of credit, the two and three-wheeler industry perseveres. It has been shattering sales and export records for years on end, while the four-wheeler industry only made national headlines with its inaugural export in 2022. Unlike its elder sibling, which has suffered innumerable plant shutdowns amidst the current economic maelstrom, it continues to prosper.
The two and three-wheelers are the sole beacon of hope in Pakistan’s automotive industry. They exemplify Pakistan’s unwavering aspiration for localisation. This is the story of how the unheralded brother harnessed the power of localisation to become the lone bright spot in Pakistan’s automotive history while the other persists in blaming macroeconomic shortcomings. The content in this publication is expensive to produce. But unlike other journalistic outfits, business publications have to cover the very organizations that directly give them advertisements. Hence, this large source of revenue, which is the lifeblood of other media houses, is severely compromised on account of Profit’s no-compromise policy when it comes to our reporting. No wonder, Profit has lost multiple ad deals, worth tens of millions of rupees, due to stories that held big businesses to account. Hence, for our work to continue unfettered, it must be supported by discerning readers who know the value of quality business journalism, not just for the economy but for the society as a whole.To read the full article, subscribe and support independent business journalism in Pakistan
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