Locally manufactured and assembled mobile phones in Pakistan fell by 8% year-on-year (YoY) and 35% month-on-month (MoM) in November 2024, with 2.31 million units produced, according to data released by the Pakistan Telecommunication Authority (PTA).
This comes after a high of 3.53 million units produced in October 2024, which marked a 34% YoY and 64% MoM increase, the highest monthly production in seven months.
Total production for the first 11 months of 2024 reached 28.43 million units, representing a 57% YoY increase, largely driven by import restrictions imposed last year. Compared to the same period in 2022, the growth remains at 44% YoY, fueled by economic recovery, a shift towards locally assembled phones amid higher taxes on imported devices, and a growing population.
Of the 28.43 million locally assembled mobile phones, 60% (17.01 million units) were smartphones, while the remaining 40% (11.42 million units) comprised 2G feature phones. Leading brands in locally assembled mobile phones include Infinix (3.65 million units), Itel (3.34 million), VGO Tel (3.07 million), Vivo (2.57 million), Tecno (2.53 million), Xiaomi (2.19 million), and Realme (1.61 million), among others.
The total mobile phone demand for 2024 is projected to reach 32.9 million units, a 44% increase compared to 22.9 million units sold in 2023. Within this context, Air Link Communication’s Tecno and Xiaomi brands ranked among the top 10 during the year, highlighting the company’s strong position in the local market.
Commenting on the trends, Topline Securities stated, “The robust growth in locally assembled smartphone sales underscores the impact of policy measures and the increasing preference for affordable devices. Companies like Air Link are well-positioned to benefit from this trend.”
